Posts Tagged ‘ LinkedIn ’

HomeGain Survey Finds Top Real Estate Marketing Practices and Preferences

by Louis Cammarosano

Based on responses from over 500 real estate agents and brokers nationwide, referrals ranked as the number one marketing preference among real estate professionals for acquiring new clients, with an overall score of 8.95 (out of 10) for effectiveness. Referrals also ranked number one in the 2011 and 2010 surveys.

Leads from brokers (scored a 5.6) and Events (5.26) ranked second and third, respectively, as most effective marketing strategies, which remained unchanged from 2011.
Online lead generation services (5.19) ranked fourth, jumping four positions from the 2011 survey. Email Campaigns (4.92) and Featured Listings (4.91) swapped positions from the 2011 survey and came in fifth and sixth, respectively.

Postcards and Mailers (4.9) were bumped down from sixth in the 2011 survey to seventh. However, it scored half a point higher in 2012. Craigslist (4.3) and Youtube (4.1) ranked eighth and ninth, respectively. Youtube scored 0.6 points higher than in 2011, helping it jump three spots.

In the 2011 survey, Social Media sites like Facebook and Twitter were grouped into one category. In 2012, each site stood on its own. Overall in 2011, Social Media scored a 3.8. In 2012, Facebook (4.0) ranked 10th, Google+ (3.7) ranked 12th, LinkedIn (3.61) ranked 14th and Twitter (3.43) ranked 19th. The average of these scores is 3.69.

Blogging (3.91) ranked 11th in 2012. This represents a 0.62 increase and a jump of two spots from 2011.

“Despite the hype of social media as an effective marketing outlet, real estate professionals once again voted referrals as the most effective and most preferred form of marketing,” said Louis Cammarosano, General Manager of HomeGain. “Also coming in ahead of social media were in person events, like open houses, mailing of post cards and online lead generation services.”

Top Effective Marketing Strategies for Real Estate Professionals in 2012:

(Cumulative Averages, 1=least likely to use/10=most likely to use)

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Posted by: Louis Cammarosano on October 29th, 2012 under HomeGain Surveys

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“Wikinomics” of Real Estate

I am reading a book “Wikinomics” and have been thinking about how it relates to our industry and the way we may sell homes in the future. The premise of the book is that the economy has changed and is changing rapidly because of the web.

Duh! Everyone knows this but many of us have not put together the fact that the web has changed the way we work together. Mass and worldwide collaboration is becoming increasingly important.

Through forums, wikis, blogs, and other forms of interactive collaboration the web has gone from static information to dynamic information.

Additionally, the web has created an environment where we can collectively solve problems with the brain power and creativity that would not have been possible in the past. Rather than horde information—we are sharing information—and through that sharing we realize many times that we have similar problems and can work interactively to solve those problems.

Many times we utilize the social networks we have created to get answers! So … social networks are not only social but are also tremendous resources for business.

OK, so how does this affect my Real Estate business? Continue reading this post

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Posted by: Wayne Long on June 9th, 2008 under Blogging and Social Networking

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