Posts Tagged ‘ Leads ’

Following Up With the Lead Conversion Administrator Program

It’s been almost 6 months since we started our Lead Conversion Administrator (LCA) program. So much has happened and I continue on the quest to increase our lead conversion.  I won’t do lead conversion stats for another few weeks, but I thought our results so far are very notable.  So far this year we have closed about 175 properties with 15 more set to close this month.  On top of that we have around 20 or so short sales contracts waiting to close too. We know that doesn’t mean anything though.  Right now we are 19.1% ahead of last year which keeps in line with my goal of 20% growth per year.

With all this said, it’s still interesting with the struggle we have with keeping Agents in work mode.  Yes, the market has been tough.

mitch_piggybanks

However, as I try to explain to my Agents, it’s only tough if you are trying to sell listings.  Since 90% of our sales come from buyers, my Agents need not worry about how bad the market is, but how they can help their customers.  We are blessed to have over 38,000 leads in our system and a software product, our 100MPH Marketing software, that allows us to seek out only the most active leads with potential to buy.  I have been analyzing my numbers on a regular basis.  I know, no surprise to those who know me.  It still comes down to having the right agents.  I have 21 Agents right now.  Of those Agents, 12 never sold a home prior to coming to my office and are all on track to have at least 20 sales this year.

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Posted by: Mitch Ribak on June 23rd, 2010 under Guest Bloggers, HomeGain, Leads

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BuyerLink and Lead Conversion Go Hand In Hand

It’s been an interesting first 5 months in Brevard County Florida.  Arguably we have one of the worst Real Estate markets in the country.  Our prices came down from $275k average at our peak in 2005 to $117k average currently.  The good news is that we seemed to have leveled hand-in-hand-buyerlink-lead-conversionfor about a year and days on the market are averaging 90-120 days for most homes with 30-60 days for homes priced correctly.

Many consumers have been burned by a short sale or two and have decided to stay away from them.  We like that!  We also been able to increase our home sales price to $144k this year by better understanding our buyers and our leads.

Like I said, it’s been an interesting first 5 months.  We are on track to beat our numbers from last year by at least 20% maybe more.  We are closing 30-46 homes per month which is up from our average last year of 28 closings.  It’s very exciting. 

So what can I attribute our continued growth each year?  Two things, Buyerlink and lead conversion.

BuyerLink is a no-brainer since I capture twice as many leads at half the cost of what I was paying with Google and Yahoo!.  Once you do capture the lead, you have to be able to do something with it.  The key to lead conversion is systems.  Because BuyerLink produces so many leads, you need to be sure to have a solid conversion system including listings, drip campaigns and most importantly phone call follow up.

If you don’t have a system in place, not only do you not get the return you are looking to get, you can waste a ton of money!

I could spend hours going over most of this stuff, but the reality is, converting leads is just not that hard.  Half of it is attitude.  Continue reading this post

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Posted by: Mitch Ribak on June 3rd, 2010 under BuyerLink & AIMS, Leads

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HomeGain Radio: Eric Pakulla on FSBO’s, Expireds and Past Clients

Eric Pakulla, a Realtor® with RE/MAX Advantage Realty in Maryland, talks about handling FSBO’s, expireds and past customers — and how having a positive attitude can have a huge impact on your business.hg_radio

For Sale By Owners have been a huge part of his business over the past 10 years. He got started by taking Mike Ferry training courses, and still uses those practices today. Although 33% of his business comes from HomeGain, the remaining portion comes from FSBO’s, expireds and past customers.

He says his advice to working with FSBO’s is simple. What is it?

BONUS: During this call Eric provides a “phone script” that makes it easy to call up potential new clients!

Listen to the HomeGain Radio Clip (approx 14 minutes):

Eric Pakulla was the first real estate agent to earn one million dollars from AgentEvaluator (home buyer and seller leads) and is nearing the two million dollar mark, and has been the Nationwide HomeGain Top Performer since 2005.

Listen to more HomeGain Radio calls.

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Posted by: Jessica Gopalakrishnan on May 13th, 2010 under HomeGain Radio

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Look Ma … No Net!! (5 Reasons This Is NOT A Good Idea)

Used to be not having a net was a sign of your proficiency. Back in the day before a thousand people got killed an hour in television dramas, people looked to other means to get their “need for a buzz” satiated. Who can forget August 7, Reckless person1974, when high-wire performer Philippe Petit amazed the residents of lower Manhattan by going for a high wire stroll between the twin towers of the World Trade Center. Without a net.

It’s different today. Now we watch things like this every day on TV, and, after the person falls to their death, we see close ups of the gore as CSI teams come in and prove it was actually murder, not a gust of wind that caused the latest victim’s demise. The thing that used to make these types of events so thrilling was the fact that the deed was done …

Without a net.

Nowadays, circus unions ensure that nets are in place to protect the safety of the participants. The thrill is gone because the potential of possible demise has been replaced with the theatrics of flawlessly executed maneuvers done with ever increasing degrees of difficulty, outlandish costumes or a combination of both. It’s just not the same.

There is still, however, an arena where participants still perform their death defying acts without a net. It happens every day, and it’s far more common than many realize. The arena is real estate, and the performers are …

Realtors.

A strange thing happened a few days ago. Someone tried to send me a fax. It’s not that I don’t have a fax machine. I have a really nice one, in fact. I just don’t use it anymore. There’s no need to. Continue reading this post

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Posted by: Carl Medford on April 7th, 2010 under Online Marketing

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HomeGain Nation – A Look Back at the BuyerLink Session

HomeGain did an awesome job this past Monday with their full day of training for 100 customers (HomeGain Nation 2010).  If you were lucky enough to be there, you enjoyed over 8 hours of great information on a variety of subjects, but most of all, on how to use the HomeGain products to best increase your business.

I had the privilege of speaking about the BuyerLink product.  Well actually, my talk was more about how to mirrorcapture a lead and how to create the leads you capture into customers for life.

I covered Landing Pages and how to create the best landing page to capture the most leads.  I discussed our 100MPH marketing system which helps you turn leads into customers.  I also talked about different aspects of creating traffic.  And what I believe to be most important, we had a great conversation with everyone about making phone calls, how important they are and what to talk about during your first phone calls.

When I got home I realized, based on some emails I received and based on the conversations I had with so many after I spoke, that many of you might have questions after you went home and decided to try to implement some of what we discussed.  After all, it was a lot of information in a very short period of time.

With that said, on Wednesday this week, March 10, at 2pm Eastern, I am going to hold a webinar on lead capture and conversion.  We will talk about creating your landing pages  and then discuss lead conversion.

If you were not at the HomeGain event, this would be a good opportunity to learn some great tips on how to accomplish the above categories.  After all, Lead Capture and Conversion are the most important aspects of real estate Internet marketing.

I look forward to helping you take your Internet program to the next level!

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Posted by: Mitch Ribak on March 7th, 2010 under BuyerLink & AIMS, HomeGain Nation, Leads

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Learn Lead Conversion Strategies at HomeGain Nation

Have you ever wondered how to really capture and convert leads?

Have you read posts on here from me and others that are getting tons of sales each year by using HomeGain’s BuyerLink product along with great lead conversion systems?

Do you want to add 12 sales, 24 sales or more a year to your bottom line?

homegain-nation-logoIf this sounds good to you, then let me show you how. In one week from today, on March 1, at the HomeGain Nation event in San Francisco, get ready to learn the tricks and secrets of lead conversion.  I have spent the last 8 years working to increase our lead capture and conversion rates.  It’s not rocket science, but it does take a strong work ethic and a great solid system to make it happen.

I will demonstrate how to capture leads and more importantly how to turn those leads into customers for life.  This is a step by step process that I have developed so that my agents, regardless of experience.  It’s all in the systems and on March 1, I’ll be revealing this for you to learn.100mph-book-image-mitch-ribak

By this time next year you will be having your best year in real estate.  Why?  Because the system I teach works.  This past year we sold 311 homes with 90% or more of those from the BuyerLink product we buy from HomeGain. Our goal this year is 425 home sales.

I’ll be giving away a few copies of my new book, of which Louis Cammarosano (General Manager at HomeGain) wrote the foreword, titled “100MPH Marketing for Real Estate“.

See you there!

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Posted by: Mitch Ribak on February 22nd, 2010 under BuyerLink & AIMS, HomeGain Nation, Leads

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