Posts Tagged ‘ Leads ’

Everyone Pays For Leads

I have been an avid HomeGain user since I started in Real Estate and was thinking recently about why I use them and how other real estate agents gain their leads. Following this train of thought I came to the conclusion that everyone pays for leads one way or the other. Some do it through Homegain while others may “farm an area” sending out post cards, flyers, and other forms of “touch” to an area. Some choose to pay for their leads by advertising in the local newspaper or on a billboard. In the end we all pay for leads!

The question is: What is the most cost efficient method to garner your leads?

We choose to use a couple of the HomeGain products for leads. One sends potential customers directly to our idx to search for homes in Columbus, GA where we capture them in our website backend. Another product gives us a chance to compete for buyers and sellers through the HomeGain system. Either way the goal is to gain clients for our business. We have found both of these methods to be very effective and for that reason have continued to use both products for about 8 years now.

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Posted by: Wayne Long on September 4th, 2012 under Best Practices


A Spooky Time for Real Estate Agents

Fall is here and for many of us, that means less activity in the market – so what can we do to keep the leads and sales flowing? Focusing on what works with all of the noise that bombards our senses on a daily basis becomes more difficult when leads slow down. How we handle ourselves right now plays a role in our business next year as well as the remainder of this one.

The keys to finishing the year strong with momentum to start the new year, in my opinion, are to focus and to get back to basics. Start by setting aside a few minutes early each day to lay out what you need to do and what you need to accomplish. Focus on those items. Setting aside this time each day helps to slow everything down and makes each task more manageable. This will give you the ability to handle your goals easier. Next, and most important, is going back to basics. You know – what is proven to work.

When the market slows, we tend to be reactionary rather than purposeful. This leads us to try new ways to drum up business, but it often wastes are time and leads us down a path that isn’t as successful as some things that we already know work and it takes away the precious time we needed to use on what we know works.

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Posted by: Ryan Ward on October 20th, 2011 under Best Practices, Leads, Motivation


2010 – Your Year In Review

Now that you’ve got a few weeks of 2011 under your belt take a few minutes to look back at your business in 2010. Did you accomplish what you hoped to? Which items are still on your to-do list? Which goals are still ahead of you? It’s important to pause and reflect; recognize your past achievements, and refocus on what lies ahead.

Examine your business in a few different, but measurable ways such as the number of homes you sold or mortgage loans you originated, the number of leads you handled, the amount you earned, and where you stacked up against your peers. Look back at the strategies you tried throughout the year and think about what worked, and what didn’t? Come up with three new ideas to increase your business in 2011 and develop a plan for putting them into action.

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Posted by: Anna Platz on February 4th, 2011 under HomeGain

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Bogus Leads, Really?

Many real estate agents complain about online consumers creating leads which contain bad information, leads which cannot be pursued, a.k.a. “bogus leads”.

This is no doubt the case a large percentage of the time. However, it seems that recognizing a “good” lead has become clouded by the expectation that online leads are all “bogus”. By this, I mean that, in many cases, when an agent receives a new internet lead, they already feel that it is not worth the effort to follow up.

Is this simply a case of recognizing what constitutes a good lead? How much consumer information is needed for a lead to be considered “good”? In our estimation and in keeping with online consumers’ behavior, only minimal information is required or should be demanded or expected. Most online consumers do not want to work hard to get to where they want to go.

Whether this is accessing the MLS on your website or requesting assistance with their current real estate situation, most consumers do not want to be forced to divulge too much information until they feel comfortable doing so. If you come away with the consumer’s name and a valid email address through the consumer’s first experience with you or your web site, that is all you really need to get started turning them into a “good” prospect. Continue reading this post


Posted by: Peter McCullough on November 5th, 2010 under Leads


HomeGain Inducts 18 Agents Into Its AgentEvaluator Clubs

Today HomeGain announced that it is inducting 18 AgentEvaluator® Find A Realtor® club members, bringing the total to 73 inducted agent members this year — and whom together have earned over $6.8 million in gross lifetime real estate commissions. Read the press release.

HomeGain last inducted 27 members into its clubs in July, and is now inducting an additional 18 members (see below for club agents’ names):

  • 5 new HomeGain Platinum Club members (totaling 369 agent members who have earned $125k or more in gross real estate commissions from HomeGain leads)
  • 7 new HomeGain Gold Club members (totaling 303 agent members who have earned $75k or more)
  • 6 new HomeGain Silver Club members (totaling 260 agent members who have earned $50k or more)

“We are pleased to induct these new club members and highlight their remarkable level of achievement,” stated Louis Cammarosano, General Manager at HomeGain.

HomeGain has 26 agent members in its Diamond Club (who have earned more than $500k in gross commissions) and two members in its Million Dollar Club (who have earned more than $1,000,000 in gross commissions).

HomeGain AgentEvaluator Award Club members have earned over $100 million dollars worth of real estate commissions since 1999 when HomeGain was founded. Award Club membership has grown to include 960 HomeGain members.

Newly inducted agent club member comments:

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Posted by: Jessica Gopalakrishnan on October 26th, 2010 under AgentEvaluator

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Chasing the Internet Lead

I’ve been online tonight reading a lot of different views on Internet Leads.  I keep hearing and reading the same complaint.  “Internet leads are no good because I don’t want to chase the business.”  “They are never serious buyers.”   “I would rather work on referrals and networking”.

It’s interesting because in some ways, not much as changed since I got into Real Estate back in 2001.  I was told then by everyone, don’t waste your money or time on Internet Leads.  As I look back, all of those real estate agents who told me that either never had more than a half dozen sales per year, or are no longer in business today.

So let’s talk for a minute about what they call “chasing the Internet Lead”.

Firstly, chasing and prospecting can be interchanged.  If you are going to make money in this business, you need to understand that prospecting is a major part of this business, at least for those who are successful.  I recently attended a seminar in Las Vegas that had 4,200 Agents attending.  I had talked to probably 50 Agents that sell between 50 and 150 homes per year.  They all had one thing in common: they all prospect daily.  Therefore, they are successful because of the amount of prospecting they do on a daily basis.

So what does this have to do with Internet Leads? Continue reading this post


Posted by: Mitch Ribak on October 18th, 2010 under Leads


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