Posts Tagged ‘ lead management ’

Writing In Real Estate? Yes, It’s Important

Well, Max and I are off to The Masters. I’ve convinced Max there are no real tigers in Augusta, GA, but I hope he’s not allergic to pollen because there will be flora everywhere.

There’s been a lot of discussion about online real estate sites lately around the real estate Blog World.

An evolving array of offerings are constantly being made, hopefully to improve the online experience and to further disseminate information, create useful partnerships and make real estate transactions easier for everyone.

I told Louis over the weekend on my blog that I see HomeGain as a main player for years to come as more agents become connected and look for an efficient, quick vehicle to make the online experience useful and profitable.

The surface has been merely scratched when you consider all the agents who aren’t yet connected to online tools. I believe many are reluctant to jump in because they fear it’ll be too complicated and time-consuming.

However, through word-of-mouth regarding results, many agents will begin to take the plunge, and if they can Continue reading this post

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Posted by: Mike Farmer on April 8th, 2008 under Best Practices

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Relationship Building in Real Estate: Max Says Don’t Be Pushy

Max the HomeGain gorilla arrived by mail over the weekend and we had a long discussion about lead management.

HomeGain MAX

He carried on and on about orange being consumers’ favorite color, even tried to talk me into using an orange font color to write this, but one thing he said that really hit home is that consumers don’t like to be pushed.

It might seem odd that a gorilla is concerned about pushing, but he has a point.
I don’t like to be pushed.

From what I’ve learned about “systems” if you push the system to get what you want, the system pushes back, until you find the right leverage to get results. In this case, if an agent pushes his lead management system to get immediate results, the system pushes back.

Leads are set up to receive information and then, in their own time, act on that information and hopefully use your services. I believe consumers look at a company like HomeGain as Continue reading this post

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Posted by: Mike Farmer on March 31st, 2008 under Leads, Max

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