Posts Tagged ‘ lead generation ’

Urban Myths about Real Estate Blogging

Since I speak in front of many real estate agents who don’t know a thing about blogs, I hear the same urban myths associated with blogs.

These myths seem to be circulating among real estate agents as a way to halt the spread of blogging in the real estate industry. Why? Some real estate agents who don’t believe they can blog, or just don’t want to see bloggers as their competition, are threatened by the success stories and buzz associated with blogging.

The urban myths get started in part as a way to preserve the status quo.

I admire and congratulate Louis, Jessica and their team for developing a blog forum on HomeGain, particularly when blogging (for lead generation) is perceived to be directly competitive to HomeGain’s business model of selling leads. And Louis knows it… Louis’ post, The Case Against Blogging is a direct poke… he defines by exclusion some of the obvious qualifications needed to Continue reading this post

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Posted by: Pat Kitano on February 19th, 2008 under Blogging and Social Networking, Guest Bloggers

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The Case Against Blogging

Bloggers often universally praise their craft and encourage others to do so with evangelical zeal.

HomeGain MAX

Is blogging a good thing? I’d say it depends on why you blog. There are a lot of good reasons to blog. For example, Mitch Ribak advocates blogging as a means of staying in touch with existing customers.

There are many reasons, however, NOT to blog.

This is the case against blogging for business:

I know that blogging against blogging is a bit like dancing against architecture but here are some questions to ask before you start blogging:

1. Are you a Realtor or a writer?

The concept of Realtors as bloggers reminds me of the cliché of waiters as actors. “I don’t really sell houses; I am working on my screen play.” Unless you like writing, don’t bother.

2. Who cares?

Potential customers want to see listings, find out what their homes are worth, know how many houses you sold in the last year and what your commission rate might be. Of less interest to consumers when selecting a Realtor probably is Continue reading this post

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Posted by: Louis Cammarosano on February 7th, 2008 under Blogging and Social Networking, Guest Bloggers

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Use HomeGain or Blog?

Welcome to world of online marketing. Everybody’s doing it! I recognized that Web 2.0 had legs when I watched a model leverage a Myspace profile into a TV show. I choose to wrangle the herd by blogging.

While I’ve had some success, it didn’t come easy. Many real estate agents and mortgage originators believe that blogging is the “little purple pill”, prescribed to cure all their marketing woes. Others subscribe to business models like HomeGain, in hopes that it has the “magic tonic”.

I believe that real estate agents should have marketing systems to generate enough interest to meet their annual business goals. I think you should use the Millionaire Real Estate Agent model. That model, perfected by Gary Keller, is, without reservation, the finest way to market a real estate practice to would-be buyers and sellers.

It’s simple. You’ll close one transaction for every twelve “mets” you have in your database. If you’re practicing the principle of “buying brain cells”, through systematic multi-media marketing, you can Continue reading this post

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Posted by: Brian Brady on February 4th, 2008 under Guest Bloggers

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Reality Check: What To Do With Leads With No Phone Numbers

Firstly, I want to thank the many of you who have emailed me and thanked me for my blog entries.

Reality Check

I try to only write things that I feel will help you become either a better real estate agent or broker. The Internet can be a huge money pit if you don’t know how to use it properly.

Believe me; I have spent hundreds of thousands of dollars perfecting what we do here at Tropical Realty in Melbourne, Florida.

Now to my main point.

I have received this question several times over the past few weeks: “What do I do with all the leads I get that have no phone numbers?”

I figure I should probably set the record straight. Each time I get the question I cringe at the thought of these real estate agents throwing their money down the drain.

My immediate reaction is always, “What do you think you should do with them?” Of course I usually say that to myself so I don’t hurt their feelings. Continue reading this post

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Posted by: Mitch Ribak on December 17th, 2007 under Best Practices, Leads

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A 7-year Lasting Impression

Seven years after sending a potential Annapolis, MD client a proposal to help him sell his home, Mona LaCovey received a call to get started with the transaction!

Mona

Here’s how the story goes:

In 2000 Mr. Chatterton started planning to sell his home. He began his search for a real estate agent online, opting to use HomeGain’s Find a Realtor® service.

Mona LaCovey responded to Mr. Chatterton with a personalized proposal outlining her services and addressing his needs and questions.

Although Mr. Chatterton decided to not sell his home then, with his retirement in 2007, he remembered Mona and called her up. Continue reading this post

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Posted by: Jessica Gopalakrishnan on November 15th, 2007 under AgentEvaluator, Success Stories

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10 Must-Have Technology Tools

A decade ago, technology had very little to do with a Realtor’s® business. Today, however, technology is essential to an agent or broker’s success.

How does one go about choosing the right technology tools?

10 Must Have TEchnology Tools

Without over-paying for the latest trendy gadget, below is a list of 10 devices that all 21st century real estate professionals should use. Based on feedback from HomeGain agents, these devices will help increase your business’ effectiveness, efficiency and competitiveness.

Top 10 Technology Tools for REALTORS®

1. Website

Website is one of the most important marketing tools an agent can have. It’s not just a way to tell potential homebuyers and sellers who you are and what you offer, but it essential for lead generation. How so? If you set up a form on our site, most likely on your home page, the more motivated consumers will provide you with their contact information. And voila, you have a new lead. Set up auto-responder emails to thank a person for visiting your site, give your contact info, and tell them a realistic amount of time when they should expect a return call or email from you. Continue reading this post

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Posted by: Jessica Gopalakrishnan on November 6th, 2007 under Technology, Website Strategies

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