Posts Tagged ‘ lead generation for realtors ’

Leads! Leads! Leads!

You would think that after running businesses for my entire adult life (25 plus years), I would have this entire marketing thing down! Actually, I thought I did until about 2 years ago.

Leads! Leads! Leads!

In all my businesses I always understood lead generation was a key component of success. However, in Real Estate things seemed different. When I first got in the business, I was doing what everyone else did. I spent a lot of money on print advertising and even more money on name recognition (billboards, buses, postcard mailings, etc.).

However, once I started my Internet programs, I started realizing something different. I noticed that for the amount of money I spent on media outlets, that same money would most likely get me more leads if I spent it on the Internet.

It was just one of those things that made me go “hmmm”. Continue reading this post

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Posted by: Mitch Ribak on December 3rd, 2007 under Leads, Online Marketing, Success Stories

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A 7-year Lasting Impression

Seven years after sending a potential Annapolis, MD client a proposal to help him sell his home, Mona LaCovey received a call to get started with the transaction!

Mona

Here’s how the story goes:

In 2000 Mr. Chatterton started planning to sell his home. He began his search for a real estate agent online, opting to use HomeGain’s Find a Realtor® service.

Mona LaCovey responded to Mr. Chatterton with a personalized proposal outlining her services and addressing his needs and questions.

Although Mr. Chatterton decided to not sell his home then, with his retirement in 2007, he remembered Mona and called her up. Continue reading this post

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Posted by: Jessica Gopalakrishnan on November 15th, 2007 under AgentEvaluator, Success Stories

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