Posts Tagged ‘ lead conversion ’

Real Estate Poll: What is your average website lead conversion rate?

Yesterday we heard from Florida real estate broker Mitch Ribak about his high lead conversion. By “lead” we are referring to people who register on a website, and the “lead conversion” is how many of those registered who turn into closed sales.

Take this quick poll to find out where you fall in with other Realtors!

[polldaddy poll="3291115"]


Posted by: Jessica Gopalakrishnan on June 4th, 2010 under Polls

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BuyerLink and Lead Conversion Go Hand In Hand

It’s been an interesting first 5 months in Brevard County Florida.  Arguably we have one of the worst Real Estate markets in the country.  Our prices came down from $275k average at our peak in 2005 to $117k average currently.  The good news is that we seemed to have leveled hand-in-hand-buyerlink-lead-conversionfor about a year and days on the market are averaging 90-120 days for most homes with 30-60 days for homes priced correctly.

Many consumers have been burned by a short sale or two and have decided to stay away from them.  We like that!  We also been able to increase our home sales price to $144k this year by better understanding our buyers and our leads.

Like I said, it’s been an interesting first 5 months.  We are on track to beat our numbers from last year by at least 20% maybe more.  We are closing 30-46 homes per month which is up from our average last year of 28 closings.  It’s very exciting. 

So what can I attribute our continued growth each year?  Two things, Buyerlink and lead conversion.

BuyerLink is a no-brainer since I capture twice as many leads at half the cost of what I was paying with Google and Yahoo!.  Once you do capture the lead, you have to be able to do something with it.  The key to lead conversion is systems.  Because BuyerLink produces so many leads, you need to be sure to have a solid conversion system including listings, drip campaigns and most importantly phone call follow up.

If you don’t have a system in place, not only do you not get the return you are looking to get, you can waste a ton of money!

I could spend hours going over most of this stuff, but the reality is, converting leads is just not that hard.  Half of it is attitude.  Continue reading this post


Posted by: Mitch Ribak on June 3rd, 2010 under BuyerLink & AIMS, Leads


HomeGain Nation – A Look Back at the BuyerLink Session

HomeGain did an awesome job this past Monday with their full day of training for 100 customers (HomeGain Nation 2010).  If you were lucky enough to be there, you enjoyed over 8 hours of great information on a variety of subjects, but most of all, on how to use the HomeGain products to best increase your business.

I had the privilege of speaking about the BuyerLink product.  Well actually, my talk was more about how to mirrorcapture a lead and how to create the leads you capture into customers for life.

I covered Landing Pages and how to create the best landing page to capture the most leads.  I discussed our 100MPH marketing system which helps you turn leads into customers.  I also talked about different aspects of creating traffic.  And what I believe to be most important, we had a great conversation with everyone about making phone calls, how important they are and what to talk about during your first phone calls.

When I got home I realized, based on some emails I received and based on the conversations I had with so many after I spoke, that many of you might have questions after you went home and decided to try to implement some of what we discussed.  After all, it was a lot of information in a very short period of time.

With that said, on Wednesday this week, March 10, at 2pm Eastern, I am going to hold a webinar on lead capture and conversion.  We will talk about creating your landing pages  and then discuss lead conversion.

If you were not at the HomeGain event, this would be a good opportunity to learn some great tips on how to accomplish the above categories.  After all, Lead Capture and Conversion are the most important aspects of real estate Internet marketing.

I look forward to helping you take your Internet program to the next level!


Posted by: Mitch Ribak on March 7th, 2010 under BuyerLink & AIMS, HomeGain Nation, Leads


Learn Lead Conversion Strategies at HomeGain Nation

Have you ever wondered how to really capture and convert leads?

Have you read posts on here from me and others that are getting tons of sales each year by using HomeGain’s BuyerLink product along with great lead conversion systems?

Do you want to add 12 sales, 24 sales or more a year to your bottom line?

homegain-nation-logoIf this sounds good to you, then let me show you how. In one week from today, on March 1, at the HomeGain Nation event in San Francisco, get ready to learn the tricks and secrets of lead conversion.  I have spent the last 8 years working to increase our lead capture and conversion rates.  It’s not rocket science, but it does take a strong work ethic and a great solid system to make it happen.

I will demonstrate how to capture leads and more importantly how to turn those leads into customers for life.  This is a step by step process that I have developed so that my agents, regardless of experience.  It’s all in the systems and on March 1, I’ll be revealing this for you to learn.100mph-book-image-mitch-ribak

By this time next year you will be having your best year in real estate.  Why?  Because the system I teach works.  This past year we sold 311 homes with 90% or more of those from the BuyerLink product we buy from HomeGain. Our goal this year is 425 home sales.

I’ll be giving away a few copies of my new book, of which Louis Cammarosano (General Manager at HomeGain) wrote the foreword, titled “100MPH Marketing for Real Estate“.

See you there!


Posted by: Mitch Ribak on February 22nd, 2010 under BuyerLink & AIMS, HomeGain Nation, Leads

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Lead Conversion Administrators

I’m a big believer in hiring people to take on tasks that I do not enjoy or do not excel at these days.  Of course, these days I do not sell homes because of my dedication of running my Real Estate Brokerage and belief that in order to grow a company, it wouldn’t be possible if I continued to sell homes…as much as I miss that part of the business. lead-conversion-money-calculation

Of course these days I’m also very busy with The eHomes Realty Network and helping my members.  With this said, over the past 2 years we have tried to figure out a program where a person is hired to make all follow up calls for my real estate agents.  Before I get into this, let’s take a step back for a moment.

As most of those who know me know I’m addicted to lead conversion.

I find it extremely interesting and for most, very difficult.  I have also found that by implementing consistent systems to convert leads to customers for life, we have become stronger and stronger each year.  One of the weakest links for most Agents is follow up.  Most Agents don’t have a hard time making the first phone call to their leads.  The struggle is in making the follow up phone calls and keeping up with them as your database increases.  The more leads you have in your system, the harder it is to stay on top of your leads.

My agents are no different.  They are great people but have the same flaws as most when it comes to follow up.  I decided a couple of years ago that if I am going to take lead conversion to the next level, I will need to start the Lead Conversion Administrator (LCA) position.

We started out by having one LCA and she was making the initial phone calls for 7 Agents.

Along with this, she also learned how to master Continue reading this post


Posted by: Mitch Ribak on December 14th, 2009 under Leads


How To Maximize Your Lead To Sales Conversion Rate

If you don’t follow up on your leads, don’t complain you are not converting leads.follow_up_lead_conversion

Those who know me know that my only goal in life these days (ok, I have some non work related) is to have the highest conversion rate amongst Real Estate brokerages in the country.   The better we become with our lead conversion (leads to sales) the more excited I get and the more detailed I get in teaching my Agents how to get the most out of their leads.  It’s always a challenge.

Right now my biggest challenge is getting the right Agents who have the work ethic to become successful.

I’ll give you an example.  I have a new Agent, I think this is her 8th week with me so far.  She has her second closing tomorrow and she wrote 3 contracts this past month.  That gives her basically 5 transactions by the time she finishes her first three months with me (she has 120 leads in her system).  Pretty amazing.

I have another Agent, who started with me 5 months ago.  He has closed 3 sales, has 4 contracts on the short sale board and wrote 4 more contracts in October.  Both these Agents have just started their Real Estate career.  They are brand new Agents!

Now let’s look at my 5 bottom Agents.  Continue reading this post


Posted by: Mitch Ribak on November 3rd, 2009 under Leads


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