Several months ago I wrote a follow upÂ blog post on our LCA program and Iâ€™m glad to say it has worked out great. Our sales are 20% of last year with the same amount of leads generated. In a market where we are still hurting, especially since the tax credit stopped, we are continuing to sell above the rest of the competition. Itâ€™s tough to quantify our numbers at this point and most likely will have difficulty until the end of the year.
With that said, we have learned some great lessons in numbers from our LCA program.
Here they are:
- We know that 10% of our calls turn into scheduled appointments
- We know that 50% of our scheduled appointments cancel for some reason or another
- We know that 33% of our appointments that show up ultimately purchase a home
So because of that we know that if we want to sell 48 homes in a year per Agent, each Agent needs to call 240 people per month to schedule 24 appointments to show 12 different customers to receive 4 sales.