One of the most difficult aspects in todayâ€™s market is getting consumers to understand the difference between national, local and hyper-local real estate trends which could vary dramatically depending on your location.
More importantly, a clientâ€™s perspective in the market will in large part determine their expectations for a transaction. Many home buyers today feel that the water has run completely red with blood and many buyers believe that they can steal a home with this new found leverage. Many are excited about the possibilities and have heard the news reports about buying homes for 60 cents on the dollar.
If you donâ€™t convey to your clients up front that this is not likely to be the case, you will have problems getting buyers and sellers to agree on a price at which the home could be purchased.
Understanding your hyper-local market, even within your city and being able to convey how that translates into accurate expectations for a client has never been more important than it is today.
Being an expert in your market is paramount to building trust and in turn clients and itâ€™s your responsibility to understand and be able to convey the difference to help educate them.
Knowing what is happening on a hyper-local level, will help you be the local expert, build their confidence in you and help you close sales. Continue reading this post