Posts Tagged ‘ Joseph Ferrara ’

HomeGain Nation 2009 Video: Trends of Real Estate Marketing

This is it! Last video from HomeGain Nation 2009 Live Real Estate Forum in San Francisco. And it’s a really good one, too!

homegain-nation-trends-marketing-videoThis video features some of the best in the business for online marketing and social media experts –

  • Jay Thompson, Thompson’s Realty, PhoenixRealEstateGuy.com
  • Robert Hahn Robert Hahn, 7DS Associates, Notorious R.O.B.
  • Patrick Kitano, Domus Consulting, Transparent Real Estate
  • Joseph Ferrara, Sellsius Real Estate Blog

Louis Cammarosano, the General Manager at HomeGain, moderates this power group, who discuss marketing trends in the real estate industry.

What challenges are REALTORS are facing in today’s Internet space? Advertising trends through social media? Value of networking via micro-blogging tools? Of course they give insight and best practices for Facebook and Twitter and how to enhance the quality (or quantity) of your social media followers.

Watch the “Trends in Real Estate Marketing” Video

Watch more HomeGain Nation session videos

Also see more HomeGain Nation real estate videos on the HomeGain YouTube channel, on the HomeGain Nation Blog. and in the HomeGain Media Center.

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Posted by: Jessica Gopalakrishnan on October 23rd, 2009 under HomeGain Nation

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Twitter Marketing Tips: The AKS Method

Twitter is all the rage in social media.  But how can you get business from Twitter when you’re restricted to 140 characters?   Simple.   Use my AKS (Anyone Know Search) Method. 

Here’s how it works:

Go to Search.Twitter.com and type this in the search box: anyone know a realtor in [fill in your city or town]

Here’s an example: 

Check the results.  If you’re lucky, you’ll find a real estate need (the word lead has been taken to the place where they keep bad words, like “used car”).

Now, send a tweet reply to this person and offer your help.  Since you are fellow Twitterers, you share something in common, making it more likely the person will talk to you.   Try it. (And send me my 25% referral fee in small bills.)

But there’s more to the AKS strategy. Continue reading this post

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Posted by: Joseph Ferrara on May 6th, 2009 under Twitter

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Blogging Tip: 5 Tips For Better List Posts

Certain types of blog posts attract visitors and generate a lot of interest (clicks), increasing the likelihood they will be read and maybe spread across the Internet. The first type of blog post hitting the mark is the “List” post.

Five Tips For Better List Posts

  1. The number 10 seems to be a popular list number  – Top 10 list. The same is apparently true for odd number lists.  Don’t ask me why.  Even a post of 1 will work – The Number 1 Reason Homes Don’t Sell.
  2. Use these powerful buzzwords to further attract readers, such as: Top, Best, Easy, Fast, Cheap, Simple, Popular, Tips, Tricks, Secrets
  3. Don’t neglect the negative list.  For example, 7 Big Mistakes to Avoid When Photographing a Home for Sale.
  4. Appeal to curiosity.  Secrets. Tips. Tricks. People are curious to know what the experts know.
  5. Bold your list items.  It helps the list items stand out.

Blogging Tip courtesy of the HomeGain Blog Professor, Joseph Ferrara. To read the full article and receive the weekly real estate blogging newsletters, sign up for AgentView and the HomeGain Blogging School.

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Posted by: Joseph Ferrara on April 24th, 2009 under Blogging Tips

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7 Mistakes to Avoid When Photographing a House

If you can’t use a professional to take your listing photographs, avoid these visual mistakes.  The photographs below were chosen to emphasize errors.

1. Exterior photo with distracting elements

These include cars, bicycles, trash cans, pets, children, etc. This example also has several other mistakes — it doesn’t capture the entire house exterior; the angle does not flatter the house; and trees obstruct the view. Are you selling the house or the car?

2. Subject too far away

Get as close as to can to your subject.  This common mistake can easily be corrected by cropping.  The objective is to have the image fill the frame.  Use Photoshop or any of the many free photo editing tools like Paint.net or Picnik.com. Many computers come with a basic photo editor.  Mine has Micrsoft PictureIt! and it works great.

Continue reading this post

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Posted by: Joseph Ferrara on March 11th, 2009 under Best Practices, Technology

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Blogging Tip: Add Links to Related Posts

After writing a post on a topic, simply add a section called “Related Posts” or something similar to direct your readers to other posts on the topic. Then list the titles of all the related posts with links to those posts. This will encourage readers to click these older posts and learn more about the topic and your expertise.

BLOG TIP: While it is a common practice to add the links to related posts at the end of a post, there is nothing preventing you from doing so within the body of the post. For example, if you mention home staging in a post on preparing a home for sale, you can say “See this post on how to stage a home” and link to that older post.

BLOG TIP: Review your older posts and edit them to add links to more recent posts. This way both old and new posts are tied together. If a reader’s search brings them to either post, they can see the link to the other and click it. Visually tying your posts together also helps the reader stay on your blog.

Blogging Tip snippet courtesy of the HomeGain Blog Professor, Joseph Ferrara. To read the full article and receive the weekly real estate blogging newsletters, sign up for AgentView and the HomeGain Blogging School.

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Posted by: Jessica Gopalakrishnan on March 3rd, 2009 under Blogging Tips

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Blogging Tip: Blogger’s Secret Weapon

Anyone who thinks they have to be tech savvy to succeed as a blogger had better wise up… or go stand in the corner. Blogging is about building relationships. And, as you all know, the best and strongest relationships are built on personal interaction. So, how do you build personal relationships when you are busy typing blog posts?

The answer is USE THE TELEPHONE. Yes, that age old piece of technology that some folks think disappeared with the advent of the internet is a blogger’s secret weapon.

Here’s why. Folks will talk to reporters and journalists easier than they will talk to real estate brokers and agents. One is perceived as an objective information gatherer, the other as a biased salesman. Use the telephone to reach out to folks to build relationships by focusing on them. Remember, your blog takes you into the space traditionally owned by reporters and journalists. You are the new reporters and journalists. Use this new power to your advantage. Use your blog to open doors that are otherwise difficult to open.

Blogging Tip courtesy of the HomeGain Blogging School Professor, Joseph Ferrara. To receive the weekly real estate blogging newsletters, sign up for AgentView and the HomeGain Blogging School.

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Posted by: Jessica Gopalakrishnan on February 13th, 2009 under Blogging Tips

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