You would think that after running businesses for my entire adult life (25 plus years), I would have this entire marketing thing down! Actually, I thought I did until about 2 years ago.
In all my businesses I always understood lead generation was a key component of success. However, in Real Estate things seemed different. When I first got in the business, I was doing what everyone else did. I spent a lot of money on print advertising and even more money on name recognition (billboards, buses, postcard mailings, etc.).
However, once I started my Internet programs, I started realizing something different. I noticed that for the amount of money I spent on media outlets, that same money would most likely get me more leads if I spent it on the Internet.
It was just one of those things that made me go “hmmm”. Continue reading this post