Posts Tagged ‘ Inman Connect ’

Is Social Networking Making You Anti-Social?

When I was just a young pup in the real estate business, a mentor of mine spoke a few words that I’ve kept tucked away in the back of my head to pull out when I need to. 

He wisely spoke, “no matter how you attempt to generate business, it always gets down to going nose to nose and belly to belly with people.”

I can’t help but think about his words many years later as social media has taken a big bite out of my day. Five years ago neither blogging nor tweeting was in my vocabulary and posting photos on Facebook or Flickr wasn’t in the picture (excuse my pun). 

In the last two years, I’ve been to more than a few conferences and attended a whole bunch of technology panels. Heck, I’ve even been a panelist several times myself. What I found is that many of the “experts” may be whizzes at social media but they aren’t experts in real estate.

Don’t get me wrong, I learn a lot from these folks about technology. I take good notes and put what they have to say into practice. But it suddenly occurred to me that something is missing from the resume of many real estate social media speakers and panelists: real estate experience. (As in selling a whole bunch of houses kind of experience.) I worry that newcomers to the business think that social media is the magic bullet when it really should only be a part (maybe a small part) of their prospecting efforts.  Continue reading this post

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Posted by: Linda Davis on June 2nd, 2009 under Blogging and Social Networking

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ReTech South Organizer, Matt Fagioli Weighs in on Print Media

At Inman Connect last week I had the pleasure of meeting Matt Fagioli.  Mr. Fagioli, a HomeGain AgentView customer, has organized an impressive “Inman South” conference called RETech South, which boasts a fine roster of speakers to be held at the Gwinnett Center in Atlanta on Friday March 20.

Yesterday Matt and I spoke about RETech South and its objectives.

Matt is also a member of HomeGain Nation a 200+ member interactive forum on the Ning platform. This morning Matt posted a blog entitled “How Print Marketing Still Brings Home the Bacon” and I have reproduced it in its entirety here:

How Print Marketing Still Brings Home The Bacon

I had the pleasure of a phone call yesterday with our friend Louis. His view of “all this 2.0 stuff” is really refreshing because he realizes that while it’s all very cool and trendy and slick, it does NOT replace print marketing – nor does it replace the good old fashioned handshake. Our 2.0 world merely compliments our off-line efforts.

Continue reading this post

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Posted by: Louis Cammarosano on January 16th, 2009 under Blogging and Social Networking, HomeGain, Real Estate Trade Shows

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Is There A Business Case For Using Twitter? (Part 2) — Communication Tool

My business partner Pat Kitano and I have been thinking a lot lately about Twitter. What is it? How will it impact real estate marketing? In my first article, I acknowledged that at first glance, Twitter looks like an enormously fun waste of time. Far smarter minds than mine have made much the same pointtwice!

We believe there is a business case for using Twitter effectively in real estate. I’d like to present several examples here of using Twitter as a communication tool, then follow up later with a more metaphysical discussion.

1. Conferences—Keeping track of the conversation, aka knowing where the cool kids are.

If you’re in real estate and have not been hiding under a stack of open escrows (not likely), you’ll know there were two big industry events last week: Inman Connect, and the REBarCamp pre-conference. Both conferences had an active “Twitterstream” conversation going on, (here for Inman, here for REBarCamp) not a simul-cast, but more of a “parallel-cast” to the actual sessions.

The image below is a sample of the conversation in the parallel-cast during a session on the MLS; note that slight edginess, bordering on rudeness, gets your message amplified: Continue reading this post

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Posted by: Kevin Boer on August 7th, 2008 under Guest Bloggers, Twitter

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Good Things Come To Those Who Wait…and Wait… and Wait…

Back at the dawn of the creation of the HomeGain Guest Blogger program, Kevin Boer was one of the first bloggers to sign on.

We knew Mr. Boer was a busy and important persona in the online real estate world and we were delighted that he had agreed to contribute his insight, wisdom and wit to the HomeGain Real Estate Blog.

Over the course of the past six months, however, while his partner at Domus Consulting, Pat Kitano also one of HomeGain’s first guest bloggers, dutifully contributed posts, we heard nothing from Kevin.

Last week we finally tracked down Kevin at Inman Connect in San Francisco. We discovered that Kevin had been suffering from Continue reading this post

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Posted by: Louis Cammarosano on August 6th, 2008 under Guest Bloggers

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Congratulations to To The Inman Innovator Winner: Agent Genius

On Friday at Inman Connect, the blog Agent Genius took the Inman Innovator Award in the blog category.
Agent Genius pulls together a great group of bloggers.

Check it out here.

Congratulations to Agent Genius on an award well deserved! Continue reading this post

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Posted by: Louis Cammarosano on July 26th, 2008 under Blogging and Social Networking

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Real Estate Blogging Made Easy

Blogging for Business in a Nut Shell

There are over 100 million blogs with a new one being created every 1.4 seconds. You may think that the last thing you have time for at the end of the day is to blog. But I’m sure it wasn’t that long ago when you may have thought the same about email.

If you have a Web site for your real estate business already, is it an efficient marketer? Blogs are becoming far more popular because they can help you and your business be found on the Internet.

Google and search engines alike, love blogs for the dynamic and regularly updated content and reward them with higher page rankings. This means that your prospective clients will have a better chance of finding you.

Give a blog the proper attention it deserves and soon you’ll have all the online exposure you desire. And, Internet buyers and sellers will identify you as the market expert for your area. That being said, creating and maintaining a blog can entail quite a bit of work.

Are you in? Continue reading this post

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Posted by: Nicole Nicolay on February 12th, 2008 under Guest Bloggers, Online Marketing

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