When I was just a young pup in the real estate business, a mentor of mine spoke a few words that Iâ€™ve kept tucked away in the back of my head to pull out when I need to.Â
He wisely spoke, â€śno matter how you attempt to generate business, it always gets down to going nose to nose and belly to belly with people.â€ť
I canâ€™t help but think about his words many years later as social media has taken a big bite out of my day. Five years ago neither blogging nor tweeting was in my vocabulary and posting photos on Facebook or Flickr wasnâ€™t in the picture (excuse my pun).Â
In the last two years, Iâ€™ve been to more than a few conferences and attended a whole bunch of technology panels. Heck, Iâ€™ve even been a panelist several times myself. What I found is that many of the â€śexpertsâ€ť may be whizzes at social media but they arenâ€™t experts in real estate.
Donâ€™t get me wrong, I learn a lot from these folks about technology. I take good notes and put what they have to say into practice. But it suddenly occurred to me that something is missing from the resume of many real estate social media speakers and panelists:Â real estate experience. (As in selling a whole bunch of houses kind of experience.) I worry that newcomers to the business think that social media is the magic bullet when it really should only be a part (maybe a small part) of their prospecting efforts.Â Continue reading this post