Posts Tagged ‘ IDX ’

Full Course and Straight Ahead

I remember a lesson I learned, a long time ago, when I first learned how to ride motocross in the Southern California foothills to keep the cycle pointed straight ahead at all times. My natural reaction was to find the seemingly easiest path through the trail, bobbing and weaving to avoid any large boulders; however surprisingly this was not the correct course of action. Instead, I was advised to keep heading straight, even if a huge boulder lay dead ahead in my path. The bike and its shock absorbers would handle even the largest rocks. A terrific sense of enlightenment and freedom came over me that I remember to this day.

Occasionally, I catch myself in an avoidance mode and suspect there are many others in these tough economic times with the same strategy. Then I get back into the saddle and begin to forge straight ahead despite what the depressing news says, no matter what the source. I tell myself, “These are the days we have to dig our heels in deeper.” They say when the going gets tough, the tough get going. It’s up to us to decide our personally appropriate strategy of fight or flight.

Over the course of the past year, I found myself expanding my view of my team’s market area. This was not only by a geographic territory, but also by niche or specialty. A strategy such as this requires a non-traditional approach to staffing our team. I decided I was no longer after an agent who could simply service an area, now I was after a hybrid. Such a person may be fit to service an area but they must also have special talents. Such talents may include advanced knowledge of luxury home sales, equestrian properties, international sales, new construction, golf properties, commercial, etc, or anything else that makes them stand out from the crowd.

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Posted by: Brian Kinkade on August 17th, 2011 under Motivation

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Succeeding in Google’s Post-Panda World

In response to feedback from search engine users, Google took a major step in improving the quality of sites listed on Search Engine Result Pages (SERP) with its Panda/Farmer Update. Since then, I’ve heard from many real estate professionals who feel that this algorithmic change actually made it increasingly difficult to rank well for competitive terms. With that in mind, here are a few actionable steps for those looking to stay ahead of the pack:

* In an industry on which webmasters rely so heavily on IDX data for the majority of their content, it is even more critical to provide unique content that others with the exact same IDX feed do not have. The key emphasis being on UNIQUE, which can translate into providing local area/neighborhood information from YOUR perspective, YOUR analysis of statistics and market trends, real estate advice from YOUR view point (this could be easily achieved with Q&A section, driven by questions from visitors). There is a plethora of methods by which to generate unique content, the only limit would be lack of creativity.

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Posted by: Alex Cortez on June 6th, 2011 under Website Strategies

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The Future of Real Estate Communication

Yesterday I was perusing online through my cell phone bill. I took note that my two teenagers ages 15 and 17 had sent and received over 10,000 text messages – in December.

The two adults in the home sent and received approximately 400 text messages this month -– mostly between the aforementioned teenaged children. Sometimes it seems like I text them more often than I talk to them.

This got me to wondering about the future of communicating in the real estate industry.

As I write this, I’m looking at an email inbox containing 5,586 messages. Lousy email management skills aside, this is an indication of how often I send and receive emails. As I look into my sent mail folder, I see that I have sent an average of 11.33 emails each day this month. These are emails sent from Continue reading this post

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Posted by: Jay Thompson on December 31st, 2008 under Guest Bloggers, Technology

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The Cost of Internet Success

 

I know that there are so many of you out there who read this blog and are excited about taking your business to the “next level” by using the Internet. 

Lately, at The eHomes Realty Network, I have been getting a lot of inquiries about the cost to get your Internet business off the ground.  Below are your basic costs to get going.  The marketing program you choose will vary from area to area. 

Website

I’m a big believer in using “template websites”.  There are many choices in custom websites also, but I prefer to put my money into marketing and generating business.  Most template websites are 90% customizable, affordable and already have a ton of generic content.  You can easily spend $10,000 – $20,000 on a custom site. 

IDX

Over 90% of the real estate leads we capture at Tropical Realty of Suntree are from people registering to view home listings on our website.  I highly recommend an IDX vendor versus your free MLS providers IDX.   There are multiple IDX companies available.  HomeGain offers an IDX website with their AIMS product. We will be launching our 100MPH Marketing Software in about a month for the state of Florida.  However, it won’t be available nationwide for some time.  I also recommend iHomefinder.com. Their tool is very easy to use, reliable and has a good capture mechanism. 

Pay Per Click

Using pay per click can be very costly if you don’t know what you are doing.  If you are using Google and/or Yahoo!, Continue reading this post

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Posted by: Mitch Ribak on November 21st, 2008 under Best Practices, Online Marketing, Website Strategies

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The Ever Evolving Real Estate Website

In today’s ever competitive Internet arena, we, as real estate professionals are drawn every direction for the perfect website solution.  With website companies offering multiple color schemes to integrated IDX search engines including all the bells and whistles, it’s easy to fall into information overload.  Finally, we make our best guess, choose the lucky winner and begin our journey.

 

Almost predictably there is a progression that the new agent takes until they find a website solution that works for them.

 

And, just how does it truly work for us?  Have we reaped the desired net return or do we ignore it and continue to pay the $35/month just so we have a website like everyone else?  Or, are we truly investing into our website, time, passion and money, so on the flipside it generates a positive ROI?

 

Late 2006, I began using HomeGain’s BuyerLink product.  Through trial and error I have learned to produce a positive cash flow through lead conversion.  Since then I have come to understand you can point BuyerLink traffic to just about any IDX search engine and generate some form of lead capture.

 

Quite literally you could point BuyerLink traffic to a brick with any flavor of lead capturing home search feature and make money at it. Continue reading this post

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Posted by: Brian Kinkade on October 6th, 2008 under Website Strategies

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Why Have Your Clicks Managed?

Why is HomeGain’s BuyerLink program successful for our business? It is just PPC (pay per click), isn’t it? Couldn’t I do this myself and save money? Wouldn’t it be better to just use the natural search and not pay for clicks at all?

These are all valid questions I have asked myself – especially in a tough market like this – and I am sure I am not the only one asking! We all need to run our budgets as lean and mean as possible right now.

Isn’t the BuyerLink program just PPC and couldn’t I do this myself?

BuyerLink is a form of PPC but it is professionally administered. There is a whole learning curve involved with learning to run a successful PPC campaign. You will pay for this learning curve in one way or another. We could run it ourselves and just make the mistakes that are inherent when an amateur attempts something like this. That is one way to pay for it.

Another way is to simply hire someone to teach us. This is another form of payment but what if things change and the skills we learn become obsolete? Will we be able to keep up with current trends? Probably not.

The final way to pay for PPC is simply to allow HomeGain to administer it for us with skilled professionals who do this every day. To me that makes the most sense as I have other things to do and this is not my expertise. Continue reading this post

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Posted by: Wayne Long on April 15th, 2008 under Best Practices, BuyerLink & AIMS

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