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Building Your Internet Lead Database – Other Benefits

Many of you have heard me tout the advantages of capturing and converting leads. There are other great benefits to building a large database of home buyers and sellers.

Of course, as you know, the best way to build your database is excellent lead capture through your website.

Over the past 4 years, we have built our database to 18,000 active buyers and sellers, mostly buyers. At last check we were just under 18,500 leads in our system. With that said, a funny thing has been happening lately; many people have been contacting me to advertise on my site.

Since we have over 55,000 people on our site monthly, and more than 13,000 of them are from out of state, we are quickly becoming the only local company that carries such a large database of consumers moving to the area.

This was one of those things that make you go hmmmmm.

So let’s look at two potential opportunities you can create by building a large database. read more

Posted by Mitch Ribak on Mar 21, 2008 under Best Practices, Leads

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A real estate blog by agents, brokers, industry experts, and people of HomeGain to connect the real estate community. Find advice, ideas, opinions and more by Realtors®, for Realtors®.

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