A Dose of Reality
On March 9, 2009, HomeGain held a live PR conference call for the national press and for real estate agents to discuss the recent HomeGain home values survey which polled 700 agents around the country about their views on consumer expectations, housing prices and the new Obama stimulus package.
Although there are differences between market areas throughout the country, most agents experience the same level of false expectations on the part of consumers. They also are experiencing varying levels of foreclosures and short sales in their market areas. Their perspective on the stimulus package and how effective it will be is remarkably similar.
Reality To Myth
The situation which real estate agents and brokers confront every day is the high level of false expectations on the part of consumers. This level of false expectations is increased both by the national press and the agents themselves.
A homebuyer feels that they can purchase a home for fifty cents on the dollar because that is what the press has been telling them. When an agent accepts a listing at a price which will never permit the home to sell, they further bolster the consumer’s false expectations. Continue reading this post