Posts Tagged ‘ homes ’

Learn Lead Conversion Strategies at HomeGain Nation

Have you ever wondered how to really capture and convert leads?

Have you read posts on here from me and others that are getting tons of sales each year by using HomeGain’s BuyerLink product along with great lead conversion systems?

Do you want to add 12 sales, 24 sales or more a year to your bottom line?

homegain-nation-logoIf this sounds good to you, then let me show you how. In one week from today, on March 1, at the HomeGain Nation event in San Francisco, get ready to learn the tricks and secrets of lead conversion.  I have spent the last 8 years working to increase our lead capture and conversion rates.  It’s not rocket science, but it does take a strong work ethic and a great solid system to make it happen.

I will demonstrate how to capture leads and more importantly how to turn those leads into customers for life.  This is a step by step process that I have developed so that my agents, regardless of experience.  It’s all in the systems and on March 1, I’ll be revealing this for you to learn.100mph-book-image-mitch-ribak

By this time next year you will be having your best year in real estate.  Why?  Because the system I teach works.  This past year we sold 311 homes with 90% or more of those from the BuyerLink product we buy from HomeGain. Our goal this year is 425 home sales.

I’ll be giving away a few copies of my new book, of which Louis Cammarosano (General Manager at HomeGain) wrote the foreword, titled “100MPH Marketing for Real Estate“.

See you there!

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Posted by: Mitch Ribak on February 22nd, 2010 under BuyerLink & AIMS, HomeGain Nation, Leads

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Green Home Trends

The key to mainstreaming green homes is to make sure that consumers understand the value of green upgrades — how cost-effective energy efficiency can be in the long run. Consumers want homes that are environmentally friendly and home values should reflect the increased savings.

Better Homes and Gardenseco-home

Recent poll results of 2,342 people who plan to purchase or do a major home improvement in 2010 show (numbers have been rounded):

  • 2% of consumers are planning to have high-efficiency heating and cooling in their next home
  • 3% are planning to have high-efficiency appliances
  • 3% will have geo-thermal heat
  • 5% said energy-efficient heating and cooling will be more important to them
  • 6% said Energy Star appliances will be more important

Appraising Green

Appraisals need to better reflect the value added to energy efficient green upgrades. Legislation is pending which will require the consideration of any renewable energy sources, or energy-efficiency or energy-conserving improvements. Appraisers will tell you they have been considering green improvements for 15 years, typically, double paned windows, insulation and solar hot water heaters. The value normally attributed is  the installation cost. Continue reading this post

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Posted by: Howard Sobel on February 5th, 2010 under Green Real Estate

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If I Didn’t Know … Would I Know?

If I wasn’t constantly being told be the TV, radio, newspaper, and magazines that we are in a financial downturn, would I know that from my every day life experiences over the last year?

My answer is no.reporters-news-propoganda

My life has gone on pretty much unchanged from what it was prior to this “down turn.”  No, that’s not right.  Truthfully, it is much better. My business has remained very good. As a matter of fact, the last couple of years were the best in my career.  There have been a lot of eager buyers — eager to buy a home, and eager to take advantage of the $8000 tax credit.

In some ways, business is much easier now.

Sellers are much more willing to deal and try harder to put a sale together and keep it together.  Also, builders are paying nice bonuses for selling their homes — homes that I probably would have sold anyways to the buyers that I have.  Everyone seems much more appreciative of my efforts — co-op agents, builders, mortgage lenders, title companies, etc.

As far as listings go, sellers have been less likely to try to cut commissions. Continue reading this post

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Posted by: Barry Karch on January 29th, 2010 under Market Trends

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The Politics Of Home Ownership and How It Became Too Easy To Own

Homeownership is a part of the American dream. As a public policy, it’s been a powerful magnet for talented immigrants. From the early promise of 40 acres and a mule for every man and women who would homestead to the Levittowns of post World War Two, America has always promised its people greater rewards.

howard-bell-post-imageI took a short look at some of the institutions charged with public policy that made home ownership easy and how they are still playing a big public role.

The New Deal

President Roosevelt’s New Deal created policy and institutions to encourage people to become homeowners. Facing high levels of mortgage foreclosures during the Great Depression, the Roosevelt Administration, created the Federal Housing Administration (FHA) and the Federal National Mortgage Association. Fannie Mae established the 30-year, fixed rate, fully amortized mortgage as a standard. The FHA was created to insure those mortgages, to cushion the loss and so incentivized investors to take risk. Huge capital markets are created to draw pools of money into the housing industry to fuel a politically mandated public homeownership program. Continue reading this post

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Posted by: Howard Sobel on January 2nd, 2010 under Buying or Selling a Home

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Should I Bother Listing My Home During the Holidays?

This is a pretty common question this time of year. I think the answer depends on your personal situation. I met with two homeowners within the last week that want to list their homes and both couples asked this same question.

house_present

My advice was that there is no reason to wait because it was not going to disrupt either of their holidays.

If either of them were having visitors for the holidays or was a large family with kids running around the house all day I probably would have advised them to wait.

Here are 5 reasons to list your home during the holiday season:

1.  This time of year many Realtors are taking time off or advising their sellers to wait until January to put their home up for sale. That means fewer listings are coming on the market. Wouldn’t you rather be 1 of say 10 new listings versus 1of 40? Your listing will be noticed more to those who are actively looking. There are always buyers on the sidelines waiting for new listings. Many of them receive new listings daily via email. Listing your home during the holidays might mean that you stand out more amongst all of the other new listings.

2.    If a home buyer is looking during the holidays there is a strong chance that they are motivated to purchase.

3.    The first time home-buyer tax credit has been extended. This might have created a sense of urgency and motivation for some to buy. Continue reading this post

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Posted by: Marc Rasmussen on December 18th, 2009 under Buying or Selling a Home

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Lead Conversion Administrators

I’m a big believer in hiring people to take on tasks that I do not enjoy or do not excel at these days.  Of course, these days I do not sell homes because of my dedication of running my Real Estate Brokerage and belief that in order to grow a company, it wouldn’t be possible if I continued to sell homes…as much as I miss that part of the business. lead-conversion-money-calculation

Of course these days I’m also very busy with The eHomes Realty Network and helping my members.  With this said, over the past 2 years we have tried to figure out a program where a person is hired to make all follow up calls for my real estate agents.  Before I get into this, let’s take a step back for a moment.

As most of those who know me know I’m addicted to lead conversion.

I find it extremely interesting and for most, very difficult.  I have also found that by implementing consistent systems to convert leads to customers for life, we have become stronger and stronger each year.  One of the weakest links for most Agents is follow up.  Most Agents don’t have a hard time making the first phone call to their leads.  The struggle is in making the follow up phone calls and keeping up with them as your database increases.  The more leads you have in your system, the harder it is to stay on top of your leads.

My agents are no different.  They are great people but have the same flaws as most when it comes to follow up.  I decided a couple of years ago that if I am going to take lead conversion to the next level, I will need to start the Lead Conversion Administrator (LCA) position.

We started out by having one LCA and she was making the initial phone calls for 7 Agents.

Along with this, she also learned how to master Continue reading this post

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Posted by: Mitch Ribak on December 14th, 2009 under Leads

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