Max Back On Track

Max Motor Tour Resumes in Phoenix and San Francisco

Max has been hitting the road hard since returning from taking his first vacation as HomeGain spokes-gorilla. “I barely had time to enjoy my new home when I felt the marketing road calling,” said Max.

Max was recently spotted resuming his What’s Your Home Worth motor tour in San Francisco, CA and outside Phoenix, AZ with his driver, Hoke Wolliz.

“The San Francisco part of our trip was hectic as Max is a bit of a local idol and we did more parking than driving to give the fans time to take pictures of Max and get paw prints,” said Wolliz. “Once we hit the open road in Arizona, we had some time to relax and Max was able to kick back and enjoy some jelly beans and coconut milk.”

“Max remains unaware of HomeGain’s product release schedule,” said Louis Cammarosano, General Manager of HomeGain.

“While Max took the announcement that HomeGain was offering blogs to its Source4Sellers customers in stride, he did not react so well to the prior product announcement that HomeGain was allowing agents to post their profiles on HomeGain.com. “We’ve got another major announcement coming up and its probably best that Max stay on the road.”

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Posted by Louis Cammarosano on Jun 17, 2008 under Max

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HomeGain Opens Virtual Blog School

HomeGain officially opened the virtual doors of the HomeGain Blogging School today. The HomeGain Blogging School will provide Source4Sellers agents with weekly tips on how to best use their HomeGain blogs. Tuition to the HomeGain Blogging School is included in the price of a Source4Sellers subscription.

HomeGain has retained the services of HomeGain Guest Blogger, Joseph Ferrara, of the Sellsius Real Estate Blog to become the HomeGain Blogging School’s first instructor.

Mr. Ferrara, a.k.a. the “Blog Professor”, will be reviewing the blog posts on the HomeGain Agent Blogging Network and providing constructive feedback and tips to HomeGain Source4Sellers agents via a weekly Blog Tip Newsletter.

“For blogging to work, it needs to be done right,” said HomeGain General Manager, Louis Cammarosano. “While there are many useful seminars that teach Realtors how to utilize blogging and social media, the HomeGain Blogging School will provide weekly and often personalized instruction. We are delighted that our customers in the HomeGain Agent Blogging Network will have access to the weekly blogging wisdom of Mr. Ferrara.” read more

Posted by Louis Cammarosano on May 31, 2008 under Blogging and Social Networking, Source4Sellers, Guest Bloggers

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HomeGain Evolves with Web 2.0

HomeGain launched its blog back in the early days of February, 2008 in part to experiment with Louis’s premise that Web 2.0, or more specifically Real Estate 2.0, doesn’t have a revenue model.

Monday’s Financial Times weighs in with an article that mirrors this problem:

Despite the slow start to money-making by Web 2.0 companies, the trend towards more social online behavior that it embodies is widely claimed by insiders to be of lasting significance.

“The capabilities that are coming with Web 2.0 are very profound,” said Devin Wenig, head of the markets division of Thomson Reuters. “The (Silicon) Valley is usually right, and it’s usually early.”

Web 2.0 may not be making money, but it is changing social online behavior.

In the four short months since the HomeGain launch, social media in its many forms—from micro-blogging Twitter to DIY social networks using read more

Posted by Pat Kitano on May 30, 2008 under Blogging and Social Networking, Guest Bloggers

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How Does A Third Party Vendor Partner With Realtors?

There has been a lot of discussion regarding the place of the “vendor” in Realtors’ marketing plans.

Eric Blackwell, a regular contributor on the Bloodhound Blog and who owns and operates the Southern Indiana Search Engine Optimization and Marketing Blog asked the question:

“To what extent is the third party site actually promoting themselves or are they honestly trying to facilitate the connection between client and REALTOR in the most expeditious way possible?.... It is possible IMO for a third party company to create advertising solutions that help REALTORS market homes in a way that spends less time marketing them and more time promoting the REALTOR. When you factor this criteria in, HomeGain quickly moves into spot Number 2 in terms of being a REALTOR friendly enterprise.“ read more

Posted by Louis Cammarosano on May 09, 2008 under HomeGain, Realtor

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