Congratulations to Realtor® Andrew Duncan of Keller Williams Realty in Tampa, Florida for being the next $50 winner of the HomeGain Agent Appreciation contest!

A HomeGain member since 2006, Andrew is an AgentEvaluator® Gold Club member, an AgentView member as well as a HomeGain Blogger. “That’s fantastic!” commented Andrew on hearing the news.

The correct answer to “How Many Max Gorillas Are There?” is: 10!

As the Agent Appreciation celebration comes to a close, we are also pleased to announce the Grand Prize winner of $100 — Laurie Hill of Desert Gem Real Estate in Surprise, Arizona.

Laurie has been a HomeGain member since 1999. She is an AgentEvaluator Platinum Club member and a BuyerLink™ real estate agent. “Yeah, that’s great,” said Laurie. “I’ll gladly accept the honor and the $100!”

Thank you to all weekly surprise participants for making it a great Agent Appreciation month. See you next year!

I’m not sure if it’s the real estate downturn, but my phone has been blowing up with online advertising vendors lately.  I monitor my advertising revenue very closely, so I ask a lot of questions when talking with their salespeople.

Salespeople like to throw around big numbers to entice you to buy, so it’s important to ask for the proper metrics when analyzing different potential advertising sources.

Here’s a breakdown of what you should measure, and what to ask:

1) ROI (Return on Investment) is the bottom line number that you need to use after you have given an advertising source long enough to perform.

ROI is simply how much you’ve earned on an advertising source divided by how much you’ve spent.  So, if you’ve earned one $6000 commission from Website A, and spent $2000 advertising there, your ROI is 3:1.  You’ve earned $3 for every $1 you spent.  Most advertising sources won’t track their customers’ ROI because there are so many “real world” variables that can create different results for different buyers - predominantly how well each customer can convert.

2) Conversion Rate is the number of leads you get per click.

If you have different types of leads (contact requests, registrations, property info requests) then it’s best to track the bottom line conversion rate, and then crunch it down to conversion rate for each lead type.  So, if you get 100 visitors in one month from a traffic source, and you get 5 registrations, 2 contact requests, and 3 property info requests, then your conversion rates are as follows:

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Happy 2nd anniversary to the HomeGain Real Estate Blog!

Over the past two years, the HomeGain Blog has won awards and been recognized by organizations including WebAwards (Web Marketing Association), FrogPond, Inman News, and World Wide Web Awards, as well as hundreds of supporting real estate bloggers, Realtors, real estate organizations and publications, and members of the press.

We’d like to thank everyone for their continued support, interaction and loyalty.

This is it! Last video from HomeGain Nation 2009 Live Real Estate Forum in San Francisco. And it’s a really good one, too!

This video features some of the best in the business for online marketing and social media experts –

• Jay Thompson, Thompson’s Realty, PhoenixRealEstateGuy.com
• Robert Hahn Robert Hahn, 7DS Associates, Notorious R.O.B.
• Patrick Kitano, Domus Consulting, Transparent Real Estate
• Joseph Ferrara, Sellsius Real Estate Blog

Louis Cammarosano, the General Manager at HomeGain, moderates this power group, who discuss marketing trends in the real estate industry.

What challenges are REALTORS are facing in today’s Internet space? Advertising trends through social media? Value of networking via micro-blogging tools? Of course they give insight and best practices for Facebook and Twitter and how to enhance the quality (or quantity) of your social media followers.

Watch the “Trends in Real Estate Marketing” Video

Watch more HomeGain Nation session videos

Also see more HomeGain Nation real estate videos on the HomeGain YouTube channel, on the HomeGain Nation Blog. and in the HomeGain Media Center.

Congratulations to Amanda MacLaughlin of RE/MAX Equity Group in Portland, Oregon for being the next $50 winner of the HomeGain Agent Appreciation contest!

A HomeGain member since 2007, Amanda has recently been inducted into the AgentEvaluator Silver Club for her real estate success with home buyers and sellers.

The 5 correct answers from the Spot the Difference HomeGain contest were:

1. The man on the right side is looking a different direction
2. The little girl on the right side of the photo has a pink coat versus blue coat
3. The blond lady is holding the gorilla in one photo but not the other
4. The emblem on the man’s hat in the front is different colors
5. There is a gorilla added into the middle of bottom photo

See the Week 2 Word Search Contest and Realtor Winner

See the Week 1 Trivia Contest and Realtor Winner

On Monday we will announce the final game!

We’ll announce the Grand Prize winner on Monday, November 2nd. Make sure you play each week to increase your chances of winning the Grand Prize!

Congrats to HomeGain’s Max Mobile in the NYC area for winning “Best Decal” on August 17, 2009 at Metro Auto Squad’s Street Wheels’ show!

HomeGain Max Mobile driving around Times Square in New York City.

‘Best Decal’ was a new award for Metro Auto Squad. “All the attention was on our car,” said the Max Mobile driver.  “The gorilla made it a must see for everyone that were in attendance, especially children.”

The driver added: “Driving an ad car for the past six months has taken some getting use to, but I now love waving at everyone on the road.”

Follow Max

Max adventures include:

• San Diego, California
• New York City
• India
• Orlando, Florida
• San Antonio, Texas
• San Francisco, California
• Phoenix, Arizona
• Paris, France

Photo compliments of Matt Everett at Go Auto Ads.