With over 400 million people using Facebook, you start to recognize how important it is to have your business brand on Facebook. For real estate, a business fan page is critical, but the fact is, most real estate professionals do not utilize the features and functionality of the page to the best of their ability.
One of the most important things you can do extend your brand on Facebook is to use the FBML application to create a custom look for your page.
Add a custom welcome page and/or IDX search page by adding the FBML application.
Landing on a Facebook “wall” is just boring. It is a wall of information that really doesn’t give people the full picture of your real estate business.
And let’s face it, most of the real estate content out there is somewhat boring, so create a custom Welcome page that uses proven conversion psychology to call visitors to action to fan your page and push over to your website and lead generators.
See the Arbour Realty example here on the right (and notice the new tab to the right of Wall and Info called “Welcome”). Here are my 2 real estate specific templates. See another real estate FBML example. Here is a live demo for you to view as an example.
Include a brief bio, all your contact information and call to actions to your lead generation tools like property search, market reports, contact form and even community profiles. Resources for buyers and sellers would also be helpful.
For Technical Information (Templates): You MUST have some knowledge of HTML and CSS (box model table-less design) in order to properly customize these templates. You will want to host images on your own server or a service like Photobucket. You will also want to include at least 250 words of keyword rich text, add ALT tags to images and keyword rich anchor text into any links for SEO purposes as Facebook Fan Pages are fully indexed by Google. You will also need to use this tutorial to fix an outstanding bug Facebook introduced in IE8 which requires you to load the CSS externally.
Tutorial: Fix to Facebook’s CSS Issues with Internet Explorer 8
All Tutorials: Tutorial Category
Video Tutorials: All Videos.
Size of templates conform to new Facebook business page size requirements of 520 pixels.