This next video features Lise Desormeaux of RMR Real Estate Marketing Results at the August 2009 HomeGain Nation Live Real Estate Forum in San Francisco.

Lise presents powerful tips to REALTORS® who work with home sellers for maximizing the value of the home sale through professional home staging.

Lise refers to HomeGain’s Home Sale Maximizer™ guide for homeowners as a “must have tool” when selling a home.

Watch the video of the Home Staging session: “How to Sell the Value of Home Staging to Sellers”

Keep checking back as we will be adding more videos over the few weeks!

Watch more session videos

Also see more HomeGain Nation videos on the HomeGain YouTube channel and on the HomeGain Nation Blog. Continue reading this post

Nothing beats attending HomeGain “Live” Nation in person, but the videos are second best!

This video features Mitch Ribak of The eHomes Realty Network in Florida, Linda Davis of RE/MAX Realty Group in Connecticut, and Dave Marron of First and Elm Realty in California.

These three Realtors® became successful by mastering techniques of leveraging the Internet to get people to their websites, turning visitors into clients, and building profitable real estate businesses as a result.

Watch the HomeGain Nation session video: “Traffic, Leads, Conversion: BuyerLink”

Keep checking back as we will be adding more videos over the next couple of weeks.

Up next: “Home Staging Session” with Lise Desormeaux of RMR.

Also see more HomeGain Nation videos on the HomeGain YouTube channel and on the HomeGain Nation Blog.

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9 hours … 1 gorgeous day in San Francisco … 1 amazing hotel … 15 presenters … 6 real estate sessions … 3 product breakout sessions … breakfast … lunch … networking … 10 Max bobblehead prizes … over 300 tweets … 65 satisfied attendees!

Thank you to all who attended and made HomeGain Live Nation a success. As Karen Breen Elia says below in her video, it was indeed a 2-way street of giving and getting of real estate strategies and insight for those who attended.

Read HomeGain Nation Tweets

HomeGain Nation Photos and Videos below:

Photos

From left to right: Jay Thompson, Robert Hahn, Louis Cammarosano, Joseph Ferrara, Patrick KitanoLouis Cammaroano (above center) leads the "Trends in Real Estate Marketing" discussion Mitch Ribak of The eHomes Realty Network and Sarah Bandy of The Bandy Group

Brian Kinkade of Cherry Creek Professionals Realty: Winner of a Max Gorilla Bobblehead

See more photos on HomeGain Facebook Page and HomeGain Flickr Page.

Videos

Continue reading this post

In less than 24 hours HomeGain will kick off its “Live” Nation event in San Francisco.

For the 80+ Realtors, bloggers and real estate industry folks attending, the festivities begin 24 hours from now!

Attendees will be able to post comments and upload photos or videos to:

• Twitter — HomeGain Nation Tweetpic
• Flickr
• Facebook
• HomeGain Nation

Max the HomeGain Gorilla Bobble Heads will make their debut at the event. Attendees will have to answer trivia questions to win one!

The Bobble Heads are customized, hand painted, limited-edition collectibles. Make sure you pay attention to what’s being said during the presentations!

View the Full Agenda

For those of you who will not be able to attend, we will be also be posting videos from the sessions after the event here on the HomeGain Blog.

Follow the event on Twitter #homegainnation and get clues for how to win a Max Bobblehead.

Visit the The Fairmont San Francisco website.

We are looking forward to meeting everyone!

I annoyed a whole lotta folks on Bloodhound Blog. I told everyone that the parents were a better demographic than the kids and the RE.net cried heresy! Apparently, Web 2.0 agents have adopted the mantra of the very demographic I suggest they target;

Never trust anyone over 30.

That’s good advice for cell phone companies. If you’re in the real estate or lending business, you might focus your marketing efforts on the cash-heavy, real estate lovin’ Baby Boomers. Now I’m not suggesting you ignore the Gen X and Millennial demographics, I’m telling you they may not be worth your hard-earned marketing dollars until 2015. Ironically, Millenials may very well Twitter through their 20s, having conversations with agents, and turn to their parents for advice when it comes time to make the big home purchase. A Boomer-focused marketing strategy then could have double-barreled results.

Those darned Boomers influence EVERYBODY, don’t they?

I say, “if you you can’t beat ‘em, join ‘em” and it would appear that most online marketers (including Web 2.0 real estate agents) are doing the exact opposite.

I promised to talk about ways to target the Baby Boomers, in a series, and wanted to invite the HomeGain Nation to join in on the conversation before I return to the series on Bloodhound Blog. In Part Two, I reveal that there are actually TWO demographic groups among the Baby Boomer generation: one is pretty well off and one is filled with angst. You can profit from both of them but you better treat them differently. The cool part is that all Baby Boomers LOVE real estate, regardless of their sub-demographic. Continue reading this post

After the dot.com bust it appeared the initial promise of the internet was vanquished and the naysayers were right, that only geeks were using the internet and that business on the web couldn’t be conducted for profit.

So much for naysayers. The internet is now used by every bubba, grandma and you-name-it around the world. The internet is fulfilling its promise and rapidly becoming a standard tool of business, advertising and communication.

The argument is over whether real estate agents should be using the internet to conduct business. I’m sure there are successful hold-outs, and it’s probably true that many agents don’t have a comprehensive internet plan to conduct business, but it’s now pretty much a no-brainer that the internet is the place to be for real estate business.

NAR is addressing the issue, agents are getting their own websites, brokerages are putting together plans and every conference, workshop and seminar has something to say about it.

Many of us are way beyond all that and our main concern is just how best to utilize all the possibilities now that we’re in the middle of it. For those just starting, I’d suggest catching up fast by reading blogs like Bloodhound, Agent Genius and, Continue reading this post