HomeGain did an awesome job this past Monday with their full day of training for 100 customers (HomeGain Nation 2010).  If you were lucky enough to be there, you enjoyed over 8 hours of great information on a variety of subjects, but most of all, on how to use the HomeGain products to best increase your business.

I had the privilege of speaking about the BuyerLink product.  Well actually, my talk was more about how to capture a lead and how to create the leads you capture into customers for life.

I covered Landing Pages and how to create the best landing page to capture the most leads.  I discussed our 100MPH marketing system which helps you turn leads into customers.  I also talked about different aspects of creating traffic.  And what I believe to be most important, we had a great conversation with everyone about making phone calls, how important they are and what to talk about during your first phone calls.

When I got home I realized, based on some emails I received and based on the conversations I had with so many after I spoke, that many of you might have questions after you went home and decided to try to implement some of what we discussed.  After all, it was a lot of information in a very short period of time.

With that said, on Wednesday this week, March 10, at 2pm Eastern, I am going to hold a webinar on lead capture and conversion.  We will talk about creating your landing pages  and then discuss lead conversion.

If you were not at the HomeGain event, this would be a good opportunity to learn some great tips on how to accomplish the above categories.  After all, Lead Capture and Conversion are the most important aspects of real estate Internet marketing.

I look forward to helping you take your Internet program to the next level!

The HomeGain Nation Real Estate event is underway today! With over 100 attendees (real estate professionals), it’s a full day’s worth of strategies, networking and learning from 11 sessions, 4 workshops and 15 speakers. See full agenda

Follow HomeGain Nation on Twitter #homegainnation

What do attendees think of the event so far?

Barbara Tidwell of Keller Williams in Texas (AgentEvaluator National Top Performer 2009) said that she (and her daughter Lisa Rich) “learned so much within the first 2 hours, it’s been the most worthwhile event she’s attended” in a long time, and that she can’t wait to get home and apply it to her business.

Jaime Sparks of Sun Coast Realty, Inc. in Corona, CA commented, “I’m having so much fun, and learning so much that I think this should be a 2-day event!”

“This has been such a valuable event. I’m learning how to optimize my business with my HomeGain products,” added Yulonda Evans of Sessions Real Estate in Oakland, CA.

Videos to be posted in the coming weeks for most HomeGain Nation sessions here on the HomeGain Blog and on YouTube.

Attendees can also post comments and upload photos or videos to Flickr and Facebook.

See more HomeGain Nation blog posts

This week HomeGain announced in a press release that its commissions based award clubs for its AgentEvaluator® product has grown to include 900 HomeGain members. HomeGain award club members have now earned over $100 million dollars* worth of real estate commissions since 1999 when HomeGain was founded!

“We are pleased to add 15 more HomeGain members to our commissions based award clubs,” stated Louis Cammarosano, General Manager at HomeGain. “In today’s market finding a quality real estate agent is a priority for many home buyers and sellers. With HomeGain’s AgentEvaluator program, consumers can find and compare Realtors® to help them with their real estate transactions.”

“HomeGain has been a great referral source for us throughout our careers,” stated Robert Gosalvez & Gary Shapiro of Intero Real Estate Services in California. “We recently became Diamond level referral agents; as a result, we’ve been going on more buyer and seller interviews. More often than not, we are successful in taking the listing once we’ve had the opportunity to interview or been selected to help the buyer, so HomeGain has played a large part in our success.”

Club members inducted since December include: Continue reading this post

Social media relationships are all about comfort level… after all you haven’t even met yet.

The new world of social media allows people to connect initially online, and then hopefully in real life at a conference, event or an arranged meeting. Simply put, the face to face meeting cements the relationship on a tangible emotional level. The operative word is emotion. The social media conversation that leads to a business relationship is conducted primarily through chat, email and a perusal through blogs, Facebook profiles and Tweets. Since there may be no tangible face to face feedback, the emotional criteria for gauging a virtual relationship based on a batch of text-based interchanges is not “what are they saying, what is the content?”, but “how do I feel about this virtual relationship?”. It’s about comfort level.

The art behind social media relationships is to make people feel happy.

If you’re providing valuable content, your readers thank you. If you’re a great joker, your readers laugh. It’s all about good will, and your online presence should mirror this message.

Most people on the social media don’t give a second thought about how they present themselves to the world, living by the “this is how I am, so take or leave it” credo. That’s ok. Just be considerate of the fact that comfort levels can deflate if you’re lauding Glenn Beck in San Francisco, or supporting socially liberal causes in Utah. Labeling is easy to do on the social media because it’s a text-based media; everybody has seen examples of rants that devolve into labeling and context twisting.

If you’re in the business to work with as many people as possible, it’s not hard to make good will a social media objective. Unless of course, you are inclined to work with people who also share your life philosophies… I have heard many stories by folks who have built businesses by being ardent and outspoken in their beliefs, and it seems to work for them.

Pat Kitano will be speaking at HomeGain Nation on Monday, March 1, 2010, about social networking trends and advice for real estate professionals.

Sometimes, even with experienced real estate agents and brokers, I find that they have never really studied sales.  They have never really had a system in place to help them be a better sales person.  I know, most of us say that we are not like real sales people, I agree.  However, we still must use some of the same skills that anyone successful sales person would employ.

For instance, if you don’t listen to your customer, you won’t know their needs.  If you don’t educate your customer, you might lose them to another agent.  If you don’t provide accurate answers to their questions in a timely manner, you might as well kiss them goodbye, too!

Sales, and I don’t really care what you are selling, is all about having a good solid system and understanding of what you need to do to help your customer.  If your goal is to do whatever it takes to help your customer, you are on the right track.  However, if you are ADD like me, it might be a little easier said than done.

This Thursday, Feb. 11, at 2pm Eastern, I will be holding a real estate webinar that I am opening up to Agents that are not members of The eHomes Realty Network.  I find that the lack of understanding of basic sales inhibits most Agents from succeeding.  Whether you have been in the business for 20 years or 2 weeks, this webinar will help take your business to the next level!  I’m looking forward to seeing many of you there!

Mitch Ribak will be a presenter at HomeGain Nation Live Real Estate Forum 2010 on March 1 for the 11am session titled “Internet Lead Conversion Made Simple”.

In just five weeks, on Monday, March 1, HomeGain will kick off its second HomeGain Nation Live Real Estate Forum in San Francisco.

HomeGain Realtor members* are invited to attend this complimentary, 1-day event to network, discover new strategies and learn how to advance plans for a successful 2010!

We are also pleased to offer member attendees a complimentary Sunday night reception, Monday lunch, and a 1-night stay at the world-renown Fairmont San Francisco.

If you have not received your invitation, or would like more information, please email us and include your contact and/or membership details.

Follow the event on Twitter #homegainnation to get clues for how to win some great prizes at the event, including: Continue reading this post