Why is HomeGainâ€™s BuyerLink program successful for our business? It is just PPC (pay per click), isnâ€™t it? Couldnâ€™t I do this myself and save money? Wouldnâ€™t it be better to just use the natural search and not pay for clicks at all?
These are all valid questions I have asked myself â€“ especially in a tough market like this â€“ and I am sure I am not the only one asking! We all need to run our budgets as lean and mean as possible right now.
Isnâ€™t the BuyerLink program just PPC and couldnâ€™t I do this myself?
BuyerLink is a form of PPC but it is professionally administered. There is a whole learning curve involved with learning to run a successful PPC campaign. You will pay for this learning curve in one way or another. We could run it ourselves and just make the mistakes that are inherent when an amateur attempts something like this. That is one way to pay for it.
Another way is to simply hire someone to teach us. This is another form of payment but what if things change and the skills we learn become obsolete? Will we be able to keep up with current trends? Probably not.
The final way to pay for PPC is simply to allow HomeGain to administer it for us with skilled professionals who do this every day. To me that makes the most sense as I have other things to do and this is not my expertise. Continue reading this post