1. Read Before You Write
What I always advise real estate professionals interested in getting started blogging is to go out and read other real estate blogs. You’ll have no trouble finding them. Just Google “real estate blogs” or type in your market followed by “blog”.
Reading other blogs will give you a sense of the topics discussed, the presentation, and the various writing styles of bloggers. The more you read the more you will know what folks are saying, and how they’re saying it. Some bloggers write short posts, others expound into treatise length. Many use images and video, some do not. Some are heavy on facts and figures, others heavy on opinion and their experiences. When done right (and I use that word loosely), the blogger’s voice -— their personality -— comes through the writing.
And that’s what you should strive to do -— find your voice and get it out there.
Besides, reading blogs gives you the visceral feedback of what you like and what you think sucks. (Avoid the stuff you think sucks.) Continue reading this post