Some people donâ€™t get it. Whenever I discuss the value of social networking to real estate agents, they say:
â€śWell, youâ€™re a lender, itâ€™s different for you.â€ť
Hogwash! Web 2.0 is about networks and networking. Itâ€™s about BEING networked and marketing your network to the consumer. There is power in networks, be it electronic or local (of course, electronic is better because it opens up the world as your market).
You MUST, I repeat MUST market your network to cement your value as a service provider to customers.
Iâ€™ll give you two examples of the power of my network:
1. One agent called me because she was trying to effect a trade. One buyer wanted a home in Vista, CA; the sellers from Vista want to â€śsee the worldâ€ť. The sellers are clients of mine. The buyer wants to offer a â€śtradeâ€ť for tax purposes. His bait? A home in Co. Kilkenny, Ireland. What concern do these sellers have? The obvious one; will we like it there? Their solution? Call Brian. Continue reading this post