Posts Tagged ‘ home ’

Instant Room Makeovers With Color

Give your home an instant makeover with a new splash of color. Many people are amazed and what just a bit of color can do for a room. Transform your home room by room with color makeovers.

Red
If you are looking for drama and excitemet, go for bold and beautiful red. Red can instantly change a room from drab to fab. Great for living rooms, dens, great rooms and basements, red walls go great with accents in gold and silver. Instantly liven up your room with a dramatic red room that will have your guests talking.

Green
Cool down with green paint that will cool off your room. The color green has been known to encourage sleep, rest and relaxation, so use green in your bedroom and create an instant oasis. Use green on walls and baseboards and accent with blue for an ocean feel. You will get a good night’s rest with green paint and accents for your bedrooms.

Brown
Neutral browns run the gamut of shades, from light beige to deep chocolate. Beige pairs well with mahogany furniture and gives off a regal, traditional and mature look. Browns are great for stately offices, home libraries and dens. Use browns in your living room with tan accents and enjoy a well appointed room. Complement your brown room with leather furniture for a modern and contemporary look.

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Posted by: Guest Contributor on July 26th, 2012 under Guest Bloggers

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3 Questions to Ask Yourself Before Going Part-Time

The economic downturn and housing crisis have been tough on many Americans, and some real estate professionals have been hit especially hard. I have talked to many real estate agents, appraisers, and mortgage professionals who went from busy to super slow in a matter of months.

There have been bright spots with sales motivated by the first time home buyer tax credit and a recent uptick in refinances due to record low mortgage rates, but the past couple of years have not been kind to many smart, driven, hard working, and experienced individuals in the real estate industry. Recently I have heard of more and more professionals say they have decided to or are considering scaling back their real estate work to part time and finding another part time job to help them stay afloat.

While I understand the thinking behind this, and admire the willingness to be flexible, I think it is important to really think through the following issues before wholly or partially giving up a profession you love and have seen success in.

3 Questions to Ask Yourself Before Becoming a Part-Time Realtor in a Tough Economy

  1. Will I be able to serve my customers well as a part-time agent?
    If not why would you ask a buyer or seller to stay with you? In this market you need something that sets you apart from everyone else – for the better. If another part time job means not returning phone calls or emails promptly, being unable to accommodate a client’s schedule for showings, and not giving 100% to the homes you have listed for sale and the home search for your buyers it’s not fair to you or your clients. It will also only mean more stress and anxiety for you as you feel that you are letting people down.
  2. Will I be poised to reenter the market full force when it improves?
    Most of us in the industry believe real estate values will begin to rise again, and that the market will pick up before too long. Call it the American spirit…or crazy optimism. When the market does rebound will you want to be right back in the thick of things? If you take a step back what will you do to keep your skills sharp, and to stay up to date on the market? How will you stay in front of your client and referral base so they know who to turn to when it’s time to buy or sell a home?
  3. Will my income be higher with two part time jobs?
    Sometimes the allure of a steady paycheck doesn’t translate to an actual increase in income. Consider what the part time position pays per hour. Do you see any opportunity to make some changes to your current business that would allow you to increase your income or decrease your expenses by that amount? Sometimes some creative thinking or focused effort will pay off more than moonlighting as a bartender.

If after thinking it through it makes the most sense for you to seek another position, first see if you can find something that is still related to the real estate industry. Your existing skill set will make you a great candidate potentially allowing you to bypass entry level jobs, and it will help you stay connected to real estate. Some examples include leasing consultant or property manager at an apartment or office complex, sales agent for a new home builder, relocation specialist for a large corporation, or even receptionist or administrative assistant for a real estate brokerage.

If you do set your sights outside the industry watch out for employment scams that are especially prevalent in this tough economy. Be wary of any position that requires you to make an up front investment.

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Posted by: Anna Platz on November 19th, 2010 under Realtor

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Marketing to International Buyers

In a relatively uncertain real estate market with lenders exercising strict lending practices, finding qualified home buyers can be daunting. However, there is a pool of qualified buyers who are otherwise neglected: International Buyers.

With a continually expanding global economy, local real estate has the potential of reaching home buyers anywhere in the world. The U.S. real estate market has always been an attractive investment vehicle for foreign buyers, who place emphasis on America’s strong private property rights and historically, long-term market stability.

According to a report by the National Association of Realtors®, for the time period ending 1Q2010, purchases by foreign buyers (those whose main residence is outside of the United States) accounted for $907B, a 4.45% share of the residential market. And although purchases by foreign buyers were reported in 39 states, there was a heavy concentration in California, Florida, Arizona, and Texas.

Furthermore, 55% of foreign buyers are cash buyers, due in large part to difficulties in financing real estate purchases in the U.S. Compare that to 92% of Americans who finance their home via a mortgage.

So how can real estate professionals market to international buyers? Continue reading this post

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Posted by: Alex Cortez on November 4th, 2010 under Online Marketing

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New ‘Home Search’ Tab on HomeGain Facebook Page

HomeGain just added a Home Search tab to its Facebook Fan Page.

Now fans can read the Wall tab for timely, interesting and relevant real estate articles and news, as well as visit the Home Search tab and start searching for homes for sale, get a home’s value, and find a Realtor®.

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Posted by: Jessica Gopalakrishnan on October 28th, 2010 under Blogging and Social Networking

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6 Reasons Real Estate Agents Should Care About Blogging

Real estate agents should value blogging if they want to develop a perpetual business model based on a specific type of client that is well informed, loyal and trusting.

While it has already been proven that a real estate company can be established solely around a successful Internet presence, most agents new to the web get caught up chasing social media shiny objects before they clarify their true purpose for getting online.

One of the first misconceptions agents make about blogging is that they approach their business blog like it’s an all-encompassing forum to journal their personal thoughts about life or evolution through social media technology.

However, the business-minded industry professionals that are able to keep their online content focused on providing valuable information for clients are actually quite successful at integrating an Internet presence into their daily office routine.

Quick Overview Of The Basics:

Simply put, a blog is just a type of website platform that is designed for the purpose of quickly publishing content to the Internet.

Categories, Tags, RSS Feeds, Page / Post structure, Widgets, Sidebar / Footer Areas and Custom Menus are some of the technical components of a blog that allow a publisher to easily organize their content in whatever manner best suites the needs of their target audience. Continue reading this post

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Posted by: Tony Sena on October 12th, 2010 under Blogging and Social Networking, Guest Bloggers

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Short Sales? Don’t You Mean Long Sales?

The term “short sale” was hardly even heard of 4 years ago.  The name alone is so ironic in that it usually takes 3 months to a year to close.

Most Realtors® won’t even show them as now a days you are lucky if they close at all. They are without a doubt the most frustrating of all sales. Still I guess we will be forced to live with them until someone let’s the lawmakers know that enough is enough.  We need regulations and rules.  Realtors are either getting rich or running for the poor house.

Fannie Mae recently passed a regulation that prohibits banks from negotiating the buyers commission or reducing them. A small but great victory for buyer’s agents who are at the mercy of the listing agent.  Most of the time they offer 2.5% – 3% and state on the MLS that if commissions are reduced they are split 50/50.

Well I guess we have to take the word of the listing agent and their escrow officers on this.

I recently had a listing agent tell me that they reduced the total commission to 3% and I was to settle for 1.5%. She then accidentally forwarded me an email from the bank negotiator, who allowed a 7% total commission.  Talk about dishonesty and greed.  Unfortunately it is very prevalent in this market.  I did manage to get my 3% but with a lot of Broker to Broker combat.

How I long for the old days. Continue reading this post

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Posted by: Peggy Aldinger on September 27th, 2010 under Short Sales and Foreclosures

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