In many cases, the perception of an online consumer is that they are not real. The result is that they are not treated as a true prospect and, clearly, deals will not close due to this situation.
This perception is understandable since an online consumer is represented on a computer screen as a series of characters in an email address or in their name. The person is not standing in front of you. They have no pulse and you cannot look them in the eye.
Their preferred method of communication is email which, by its nature, maintains a certain level of anonymity. Due to this desire to remain anonymous, the online consumer controls the frequency, or even possibility, of contact.
This same desire prompts an online consumer to register false contact information on a real estate agent’s web site whether or not entering contact information is even necessary for the consumer to gather the information they want.
Clearly, this is a huge source of frustration and, in some cases, expense for an agent.