Posts Tagged ‘ home valuations ’

Are Online Consumers Real?

In many cases, the perception of an online consumer is that they are not real. The result is that they are not treated as a true prospect and, clearly, deals will not close due to this situation.

cat-surfing-internetThis perception is understandable since an online consumer is represented on a computer screen as a series of characters in an email address or in their name. The person is not standing in front of you. They have no pulse and you cannot look them in the eye.

Their preferred method of communication is email which, by its nature, maintains a certain level of anonymity. Due to this desire to remain anonymous, the online consumer controls the frequency, or even possibility, of contact.

This same desire prompts an online consumer to register false contact information on a real estate agent’s web site whether or not entering contact information is even necessary for the consumer to gather the information they want.

Clearly, this is a huge source of frustration and, in some cases, expense for an agent.

But, on the other hand… Continue reading this post

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Posted by: Peter McCullough on September 14th, 2009 under Leads

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HomeGain Launches AgentView

HomeGain released AgentView this evening.

AgentView provides a complete marketing solution for real estate professionals combining featured listings, agent profiles, personal blogs, blog training, local content, lead management and home valuation tools and a variety of consumer contact points.

What’s in AgentView for Realtors?

  • Realtors are showcased exclusively in an advertising-free environment.
  • A way for Realtors to consolidate their marketing efforts. Instead of buying ads on other home valuation sites, paying for featured listings on another website, and setting up a blog on yet another, AgentView allows Realtors to present their profiles, their listings and their blogs directly on HomeGain.com.
  • Easy access to home buyers and sellers. Consumers are encouraged to contact AgentView Realtors either by email, phone, blog interaction, or to visit the agents’ websites. There are five tabs, home values, homes for sale, local information, agent profiles, agent blogs and Home Sale Maximizer™. As the user toggles through the tabbed content offerings, the agent’s photo, contact information, website link and a large email contact box are prominently featured, pictured here.
  • Blog School training and lead management tools are included in the subscription price.
  • Low starting price of $29 per ZIP code.

What’s in AgentView for Home Buyers and Sellers? Continue reading this post

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Posted by: Louis Cammarosano on August 19th, 2008 under AgentView, HomeGain

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