Posts Tagged ‘ home staging ’

HomeGain 2011 Home Improvement National Survey Results

HomeGain.com announced today that it has released the results of its nationwide home improvement and home staging  Home Sale Maximizer™ survey. Past findings from the survey have been a guide for thousands of home sellers in preparing their homes for sale.

HomeGain recently surveyed nearly 600 real estate agents nationwide to determine the top 10 low cost*, do-it-yourself  home improvements for people getting their home ready to sell.

The top five nationwide home improvements that Realtors recommend to home sellers, based on average cost and return on investment (ROI) to sellers, are:

  1. Cleaning and de-cluttering ($290 cost / $1,990 price increase / 586% ROI / 99% recommended)
  2. Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI / 97% recommended)
  3. Home staging ($550 cost / $2,194 price increase / 299% ROI / 80% recommended)
  4. Landscaping ($540 cost / $1,932 price increase / 258% ROI / 93% recommended)
  5. Repair Electrical or Plumbing ($535 cost / $1,505 price increase / 181% ROI / 92% recommended)

Costs are averages and rounded up.

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Posted by: Louis Cammarosano on January 18th, 2011 under Home Improvement, Home Improvement Surveys, Home Staging, HomeGain, HomeGain Surveys, Polls

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Green Home Staging: Reuse, Reduce and Recycle

“Reuse, Reduce and Recycle” is a tune my grammar school son chants all the time. He learned it in school and I have even found myself chanting it at times. And as with anything, once something gets in to your head you find yourself applying it to your everyday life.green-home-staging-window

As Earth Day approaches I am excited by how I have applied some of the “Green” principles of my son’s song to my own home staging business in Marin. As home stagers, we try to have environmentally sustainable designs that improve our environment rather than detract from it.

REUSE & RECYCLE

The most obvious is that we reuse our furniture for home staging. And when we need to add to our collection we try to buy locally so we can reduce transportation costs and waste.

When clients are thinking of replacing their upholstered furniture I suggest that they have their furniture recovered rather than just throw it away. Upholsterers can recycle the furniture to look like new, with half the waste as buying new, and half the cost.

REDUCE

Lighting is also an easy way to be eco-friendly. Before any open house Realtors turn on all of the lights in the home. This creates light and a welcome environment. This is also something I do before a party when I want my guests to feel welcome and the energy in the house come alive. But before wasting all of that wattage consider using only compact florescent light bulbs. Switching from a traditional light bulb to a CFL is a simple change everyone can make to reduce up to 20% of our greenhouse gases without skimping on the ambiance.

Another way we reduce waste is to reuse our packing materials over and over again rather than have our moving companies use new materials. Continue reading this post

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Posted by: Stephanie Decker on April 19th, 2010 under Green Real Estate, Home Staging

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And Then There Was Staging…

This is my first contribution to HomeGain and thought what a better place to start then at the beginning – the importance of home staging and why it is such a hot industry in the real estate market.

home-staging-decorIn 2009 HomeGain released its national survey results for the top Return on Investment (ROI) for home sellers. HomeGain surveyed over 1,000 realtors across the country and found that the number one home improvement ROI was cleaning and de-cluttering. These two are inexpensive and truly the first two necessary steps in preparing any home for sale. The second best ROI was home staging — followed by lighting and landscaping.

The previous survey released by HomeGain was in 2007 and placed home staging behind lighting and landscaping. HomeGain estimated a 585% ROI, with average costs under $5K, and I am not surprised given the importance and success in this growing industry.

Although many have claimed starting the idea of home staging, the industry really was born out of necessity for realtors who were selling run down and cramped houses. Back then there just was not a name for it.

Savvy realtors realized that some homes needed serious help before they could put the home on the market. Continue reading this post

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Posted by: Stephanie Decker on February 1st, 2010 under Guest Bloggers, Home Staging

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Home Improvement Survey Press Call

This week we met with Realtor® survey respondents, home stagers, staging bloggershg_radio and members of the press to discuss the results of the HomeGain 2009 Top 12 Home Improvements Survey on HomeGain Radio.

If you didn’t have a chance to attend, listen to it here:

Participant Comments Included:

Stephanie Decker, Staged Homes Marin: “The timing of the results coming out was amazing because I had an office presentation that day and it was very useful information for me to include. It gave me more substance to what I was trying to say and what I am trying to do to help the Realtors. I really appreciate it.”

Lise Desormeaux, RMR Real Estate Marketing: “More people are becoming aware of what needs to be done to market a property these days. I agree with the survey findings that HomeGain has compiled. I’m appreciative as a home stager for this information.”

Gina Vierra, StagedHomes: “When was the data compiled? Where can I find the data?” (answers: October 2009; blog.homegain.com)

News coverage of the October Home Improvement  includes: Continue reading this post

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Posted by: Jessica Gopalakrishnan on November 13th, 2009 under Home Improvement, Home Staging, HomeGain Market Data, HomeGain Radio, Polls

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Home Improvement Survey Results – Regional

homegain-home-improvement-tipsHomeGain.com recently conducted its third nationwide home improvement and home staging Home Sale Maximizer™ survey (previously conducted in 2003 and 2007) to reveal the top 12 low cost*, do-it-yourself (DIY) home improvements for people getting their home ready to sell.

Nearly 1,000 REALTORS® responded to the survey. (See complete survey results)

Referring to the charts below, the top home improvement per region by return on investment (ROI) is:

  • Home Staging (West and South)
  • Clean and Declutter (East and Mid-West)

Lightening and Brightening is the 2nd most popular home improvement project in all regions that Realtors recommend to home sellers, except for in the Mid-West, where Landscaping takes 2nd place.

By price increase, the top home improvements are:

  • West: Updating Kitchen and Home Staging (Tie for $2,500 each average home price increase)
  • East: Updating Kitchen (average of $3,500 price increase) followed by Painting Interior Walls and Painting Outside of Home (Tie for $2,500 each in average price increase)
  • South and Mid-West: Updating the Kitchen (average of $2,500 price increase)

The top most recommended home improvement Realtors advise their seller clients are:

  • West and East: Clean and Declutter (98%)
  • South: Clean and Declutter, Lighten and Brighten, Replace or Shampoo Carpets (all tie with 98% recommendations)
  • Mid-West: Paint Interior Walls and Replace or Shampoo Carpets (both tie with 99% recommendations)

Complete Regional results are as follows: Continue reading this post

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Posted by: Jessica Gopalakrishnan on November 11th, 2009 under Home Improvement, Home Improvement Surveys, HomeGain Market Data, HomeGain Surveys, Polls, Regional

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HomeGain Survey: Home Staging Top Priority for Sellers

HomeGain.com recently conducted its third nationwide home improvement and home staging Home Sale Maximizer™ survey (previously conducted in 2003 and 2007) to reveal the top 12 low cost*, do-it-yourself (DIY) home improvements for people getting their home ready to sell.  Nearly 1,000 REALTORS® responded to the survey. (See complete survey results)

hsm_survey_home

Thousands of REALTORS and Home Stagers use "Home Sale Maximizer" to advise their home seller clients.

Home Staging is reported to be the 2nd most valuable home improvement project to a seller when it comes to selling a home by return on investment (ROI), according to surveyed Realtors.

Home Staging is also the 3rd highest price increase to a home’s resale value ($300 cost / $1,780 price increase to a home’s selling price, which is a 586% ROI)

82% of Realtors nationwide recommend home sellers do DIY home staging.

Staging has rose on the list of priorities over the years. In 2007 survey results, Lightening and Brightening had the second highest ROI followed by Home Staging. Two years later, Home Staging overtakes Lightening and Brightening.

How many Realtors recommend professional home staging the majority of the time? Continue reading this post

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Posted by: Jessica Gopalakrishnan on November 6th, 2009 under Home Improvement, Home Improvement Surveys, Home Staging, HomeGain Market Data, HomeGain Surveys

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