Posts Tagged ‘ home staging ’

Preparing Hardwood Floors for Home Staging

If you have recently listed your house for sale, then there is a good chance you are looking into tips for home staging in order to increase your chances of success when it comes to selling the home. If you’re not, then you should be! After all, there are all kinds of steps you can take to increase the overall appeal of your home to potential home buyers and those who schedule showings. One aspect that many people fail to consider when it comes to home staging, however, is the importance of preparing your home’s floors.

For starters, if you do not already have any hardwood flooring in your home, now would be a great time to have some installed. After all, this is generally thought of as the most appealing type of flooring in homes, especially in areas such as main living spaces and kitchens. You can have this type of flooring purchased and installed for less than you would expect if you shop around and choose the right company, too.

Of course, if you already have hardwood flooring in any space of your home, it is important to ensure that it looks its best prior to that first showing. And while hardwood is extremely appealing, the truth is that it can be very hard to care for. For this reason, it is important to know what steps to take in order to get your floors looking their best for potential buyers.

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Posted by: Guest Contributor on January 22nd, 2013 under Guest Bloggers, Home Staging


Staging Your Property to Appeal to All Five Senses

Before you conduct your first open house, consider how you can stage your property so that it is more appealing to potential buyers. Most open houses appeal to only one sense – our eyes. This is extraordinary given how much our day-to-day emotions are influenced by what we smell and the fact that there is a high chance our mood can change when we are exposed to a positive sound. The importance of our senses has been completely overlooked when it comes to selling a home… until now.

Sniffing an opportunity…

Have you ever walked past a Subway sandwich shop where you can smell the aroma of warm bread? If you look carefully at the awning you will spot vents that are specially designed to disperse baking aromas. This has proved to be a profitable exercise for the Subway Franchise.

Studies show that smell is heavily connected to our memory and our mood. When the opportunity presents itself, I like to place a tangerine or a pinch of vanilla extract on a sheet of tinfoil and turn the oven to 275 degrees. I have observed that this subtle smell will put a smile on a visitor’s face and allow a buyer who has seen 15 similar apartments in one day to distinguish your apartment as the “vanilla smelling apartment”. The smell must be subtle and anything too strong could backfire.

Taste goes hand in hand with smell.
Who’s in a good mood when they’re hungry? In addition to creating a subtle aroma, pairing simple foods together could go a long way with changing your buyer’s mood. When I place a pinch of vanilla extract in the oven I generally like to offer foods that match this smell such as cookies, chocolate, and coffee that I have brewed. When I place a tangerine in the oven, chopped fruit with tooth picks and wine generally matches the aroma better.

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Posted by: Guest Contributor on December 19th, 2012 under Guest Bloggers, Home Staging

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Is Home Staging Really Worth the Investment?

Determining whether or not to stage your home prior to putting it on the market can be quite a financial quandary. The costs associated with staging a home can range from $500 for an average-sized house to well into the thousands for larger homes. Is it worth the extra expense?

The short answer is…absolutely! According to HomeGain’s 2011 Home Sale Maximizer survey, which consisted of 600 real estate agents from across the country, 80-percent recommend that homeowners invest in home staging prior to selling. The return on investment (ROI) is nearly 300-percent, according to the survey.

Homes seem to not only sell for more when staged but also sell more quickly., Accredited Staging Professionals (ASP), states that on average 94-percent of staged homes sell within 29 days of hitting the market compared to 145 days for non-staged homes.

Clearly, staging your home should be a strongly considered as a powerful tool to increase the value of your home and sell it faster.

Preliminary Steps: Cleaning and Decluttering

Staging a home simply involves, cleaning, decluttering, rearranging and bringing in furniture to optimize a space. You can do much of this work yourself, which helps save on the cost of staging. The aforementioned HomeGain survey showed a staggering 99-percent of real estate agents recommend cleaning/decluttering prior to selling a home. It offers a 586-percent ROI.

Start by decluttering the house. In many cases, you may need to rent a dumpster or hire a junk removal service to clear out unused clutter. On average, dumpster rental prices range from $125 to $250 or more for a small 10-yard dumpster depending upon where you live and the exact size of the dumpster. Other options include selling household goods online (i.e., eBay or Craigslist), hosting a garage sale, donating goods (i.e., Goodwill or Salvation Army) or recycling.

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Posted by: Guest Contributor on July 17th, 2012 under Guest Bloggers


Real Estate 360 Live With Louis Cammarosano 7/2/12

On Monday July 2, 2012, Louis Cammarosano, General Manager of HomeGain, was a guest on the Real Estate 360 Live radio show on The Big Talker 1580 WHFS AM, hosted by Ryan Sloper.

Listen to the show.

Part 1 (14:37)

Louis and Ryan discuss the Obama Care decision. Louis notes that the statute was upheld as a tax and notes some examples of how that precedent might impact other areas in the future. Louis notes that the Obama care law also contains a 3.8% tax on some real estate transactions.   Louis speculates that potential home sellers may choose not to sell to avoid the tax and may chose to rent out their residence.Louis discusses the 10th amendment and nullification. Louis and Ryan note that many people may decide that to pay the penalty instead of the insurance premiums and may also wait until they need the insurance and then buy insurance as they can be denied for preexisting conditions.Louis notes that the continued debate over Obama care will take attention away from the economy and the debt crisis. It will also draw employers attention away their businesses. Louis notes that the bill if presented as a tax today would not pass the current congress.

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Posted by: Louis Cammarosano on July 15th, 2012 under HomeGain, Louis Cammarosano on Real Estate Radio

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Real Estate Radio With Louis Cammarosano 7/11/11

On Monday July 11, 2011, Louis Cammarosano, General Manager of HomeGain, was a guest on the Real Estate Radio show on The Big Talker 1580 AM, hosted by Ryan Sloper.

Listen to the show.

Part 1 (24:33)

Ryan covers the Casey Anthony murder trial. Ryan noted that Moody’s downgraded Portgual’s credit rating to junk status. Ryan and Louis discuss Italy’s credit rating. Louis notes that Italy is too large of country to bail out and that many western countries have similar debt issues and keep kicking the can down the road by issuing more debt. Louis notes that the road eventually will be a dead end. Louis notes that the debt issues faced by countries can not be solved by issuing more debt. Ryan predicts that the US debt ceiling will be raised. Louis agrees and notes that the issue is that the debt ceiling gets raised routinely and immediate spending cuts are not taken seriously. Louis speculates that the Fed could secretly funnel money to third parties to purchase US debt and comments that since the Fed is not audited it is difficult to keep tabs on their activities;Ryan and Louis note that interest rates are kept artificially low and that all the sovereigns have debt issues; Ryan note that by keeping interest rates low bubbles are created. Louis notes that today’s low interest rates are designed to reflate the housing bubble but notes that as our currency is debased, even if interest rates rise and home prices drops the losses could be offset by paying back in the debased currency;Louis notes that owning a home, commodities, gold and silver may be safe havens in light of economic uncertainty;Louis and Ryan discuss the difference between buying  homes as investments vs. speculating and flipping homes;Louis notes that at interest rates in the single digits and below the real inflation rate, the banks are paying borrowers to take the money;Ryan and Shaun Murphy of Remax discuss the Arlington real estate market and note that the market is relatively stable given the amount of government contractors in the area. Shaun notes that 12% of loans in June were VA loans ; cash deals were 11%, conventional loans were 60% and FHA loans were 17%;Ryan and Louis discuss stated loans for self employed borrowers;Louis asks what will happen to the DC market if there are federal cuts; Louis  notes,however, the prospect for significant federal cuts are remote;Ryan notes that Warren buffet predicts a housing rebound at the end of this year and that unemployment would drop below 8%; Louis remarks that just because Warren Buffet is a good stock picker does not mean that he understands the overall economy and notes that Warren Buffet has belittled gold as an investment, yet gold has out performed Buffet’s Berkshire Hathaway’s stock; Louis also notes that  Buffet often expresses his opinions on the debt ceiling and the tax ceiling; Shaun discusses the rental market in the DC area. Louis notes that as rents rise, owning a home as a primary residence or investment becomes more attractive and also notes that as inflation rises, rents will also rise, whereas a home owner with a fixed mortgage will not see their monthly payments go higher.

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Posted by: Louis Cammarosano on August 7th, 2011 under HomeGain, HomeGain on Real Estate Radio, Louis Cammarosano on Real Estate Radio


Staging Experts Say

This article is delivered by Elliman Realtors, New York City Apartments.

Staging professionals across the world will agree that many of the things that we miss upon staging a home are simple oversights. In order to address many of these, we must first focus on three separate categories of neglect, and further break those down into separate do’s and don’ts. The first would be appearance.


One of the most accommodating things any seller can do is make more room. The more rubbish you have lying around, the less chance you have of selling in a short period of time. In fact, the overall look of both the inside and outside of your home is priority #1.

What some stagers have deemed as “counter intelligence,” simply translates to keep your countertops clear. A home always looks dirtier when countertops, or floors for that matter, are covered in unsightly clutter.

Another notable word of advice is to play it safe. Refrain from hanging provocative decor (i.e. – deer head). Meanwhile, be sure to check your house for other distasteful furnishings. Dust, cobwebs or trash are three other examples of DO NOT DISPLAY.

Damages are serious no-no’s; Replace deteriorating wallpaper and cover scratches or holes in the wall and floor.

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Posted by: HG Blog Admin on August 3rd, 2011 under Home Staging


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