Posts Tagged ‘ home stager ’

And Then There Was Staging…

This is my first contribution to HomeGain and thought what a better place to start then at the beginning ‚Äď the importance of home staging and why it is such a hot industry in the real estate market.

home-staging-decorIn 2009 HomeGain released its national survey results for the top Return on Investment (ROI) for home sellers. HomeGain surveyed over 1,000 realtors across the country and found that the number one home improvement ROI was cleaning and de-cluttering. These two are inexpensive and truly the first two necessary steps in preparing any home for sale. The second best ROI was home staging — followed by lighting and landscaping.

The previous survey released by HomeGain was in 2007 and placed home staging behind lighting and landscaping. HomeGain estimated a 585% ROI, with average costs under $5K, and I am not surprised given the importance and success in this growing industry.

Although many have claimed starting the idea of home staging, the industry really was born out of necessity for realtors who were selling run down and cramped houses. Back then there just was not a name for it.

Savvy realtors realized that some homes needed serious help before they could put the home on the market. Continue reading this post


Posted by: Stephanie Decker on February 1st, 2010 under Guest Bloggers, Home Staging


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