Posts Tagged ‘ home sellers ’

Service Oriented, Not Sales Oriented

Vikas Pawa of Prudential Hills Real Estate in Tucson, Arizona, has only been in real estate for two and a half years, but has already experienced success that some agents never come close to.

We spoke with Vikas to get his take on what’s happening with the market, and how agents might be able to overcome any hurdles they are facing.

Vikas comes from a family of realtors, real estate investors and developers. So, naturally, when he was faced with a career decision, he felt it was a clear choice to get into real estate.

“Anyone just starting off in real estate can expect to work hard, and deal with new and unfamiliar situations on a regular basis. Just because you may have a website, and maybe signed up for a lead service online to help get more business (like HomeGain), doesn’t mean that you can take a back seat and let it happen. It takes work to see results.”

Vikas adds, “Too many buyers ask me how I’ll get paid for my efforts! They don’t realize that we represent them for free.” Continue reading this post

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Posted by: Jessica Gopalakrishnan on March 14th, 2008 under AgentEvaluator, Success Stories

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Agent Success Newsletter – February

 

“The Power of Persuasion”

In this month’s Agent Success Newsletter, HomeGain is pleased to recognize Leonard Klein of Schweppe Burgdorff ERA in Montclair, NJ for his excellence in salesmanship and persuasion. With home sales slow in many markets, the following testimonial from Leonard’s client may provide powerful insight into the challenges of working with today’s home sellers.

The home seller’s testimonial is as follows:

“Right off the bat, Lenny impressed us with his professionalism and quickly gained our trust. He advised us wisely about what work needed to be done and to increase the value of our home, and once the house was ready for showings, Lenny came in (proverbial guns ablazing) with some mind boggling advice to list our house a bit lower than we hoped to sell for. His theory was that the lower price would generate increased interest among buyers. We threw caution to the wind and trusted his advice. Continue reading this post

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Posted by: Jessica Gopalakrishnan on February 20th, 2008 under Agent Success Newsletters, AgentEvaluator

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Reality Check: What To Do With Leads With No Phone Numbers

Firstly, I want to thank the many of you who have emailed me and thanked me for my blog entries.

Reality Check

I try to only write things that I feel will help you become either a better real estate agent or broker. The Internet can be a huge money pit if you don’t know how to use it properly.

Believe me; I have spent hundreds of thousands of dollars perfecting what we do here at Tropical Realty in Melbourne, Florida.

Now to my main point.

I have received this question several times over the past few weeks: “What do I do with all the leads I get that have no phone numbers?”

I figure I should probably set the record straight. Each time I get the question I cringe at the thought of these real estate agents throwing their money down the drain.

My immediate reaction is always, “What do you think you should do with them?” Of course I usually say that to myself so I don’t hurt their feelings. Continue reading this post

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Posted by: Mitch Ribak on December 17th, 2007 under Best Practices, Leads

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Leads! Leads! Leads!

You would think that after running businesses for my entire adult life (25 plus years), I would have this entire marketing thing down! Actually, I thought I did until about 2 years ago.

Leads! Leads! Leads!

In all my businesses I always understood lead generation was a key component of success. However, in Real Estate things seemed different. When I first got in the business, I was doing what everyone else did. I spent a lot of money on print advertising and even more money on name recognition (billboards, buses, postcard mailings, etc.).

However, once I started my Internet programs, I started realizing something different. I noticed that for the amount of money I spent on media outlets, that same money would most likely get me more leads if I spent it on the Internet.

It was just one of those things that made me go “hmmm”. Continue reading this post

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Posted by: Mitch Ribak on December 3rd, 2007 under Leads, Online Marketing, Success Stories

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No Limits at 2007 NAR Expo?

HomeGain MAXThe approximately 2,000 Realtors® who came by our booth at the 2007 National Association of Realtors® Convention & Expo in Las Vegas, Nevada last week, that’s who!

Thank you to everyone who stopped by the HomeGain booth! It was our busiest and most successful event ever.

We handed out TomTom™ One GPS navigation systems, $50 American Express® gas cards, remote control cars, and, of course, orange gorillas.

Everything except the gorillas fell under our theme “drive your success.”

We met Realtors® who never heard of HomeGain, and who were very excited to hear about how they can receive more traffic with BuyerLink, reach home sellers with AgentView, get 20 guaranteed home buyer leads with AIMS, and market themselves online to home buyer and home seller leads with AgentEvaluator.

It was also NAR’s largest show in history, with a record-breaking 744 exhibitors and 31,000+ attendees.

Were you at the Expo? Were you able to stop by our booth? Let us know what you thought!

What did you like and didn’t like? What sessions did you find most valuable? How was the special guest Bill Cosby and the concert with James Taylor? Continue reading this post

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Posted by: Jessica Gopalakrishnan on November 20th, 2007 under Max, Real Estate Trade Shows

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