Posts Tagged ‘ home sellers ’

HomeGain Increases Number of Home Listings to Over Two Million

HomeGain partners with RealtyTrac , Point2Agent, New Home Source, and to share over two million listings of foreclosures, existing homes, new homes for sale, and apartment rentals; HomeGain also unveils redesigned home page

by Louis Cammarosano

HomeGain, a leading provider of online marketing solutions that connects real estate agents and brokers with home buyers and sellers, recently announced new partnerships that increase the number of foreclosures, existing homes, new homes, and apartment rental listings to over two million.

HomeGain’s partnership with RealtyTrac provides over 1.4 million foreclosure listings and pre-foreclosure homes from over 2,200 counties in the United States. Point2Agent provides over 550,000 existing homes for sale listings nationwide. New Home Source brings new home listings from over 8,000 communities from over 500 home builders., the leading online apartment resource, offers rental information from apartment properties across the country.

Home buyers and sellers who visit will also notice a redesigned and more user-friendly home page. The three-column layout remains intact but has a fresh new look. HomeGain’s redesigned home page now makes it easier for visitors to search homes for sale. A navigation menu has been added to the top of the page, along with a new search form that provides access to over two million real estate listings. Users can access HomeGain’s find and compare real estate agents product and home values tool from the home page.

“A redesign of the HomeGain home page was long overdue, especially as we have added an enormous amount of listings and other real estate content over the past year”, said Louis Cammarosano HomeGain’s General Manager. Kudos to our product development and technology teams for implementing the sleek design which enables users to easily search our two million listings and other real estate content.”


Posted by: Louis Cammarosano on November 13th, 2012 under HomeGain


HomeGain Survey Finds Sellers Don’t Focus on What Home Buyers Want When Selecting a Real Estate Agent

HomeGain’s  Home Buyers and Sellers Listing Preferences survey finds home buyers want to see marketing amenities like photos and floor plans in home listings; A majority of home sellers select real estate agents based on fees, web presence and office location rather than on their specific marketing plans

We’re pleased to announce the results of its survey on home buyer listing preferences and home seller listing agent criteria.

HomeGain surveyed over 1,000 home buyers who were asked to rate, on a scale of one to five, the importance of certain home listing amenities and information including, but not limited to, the number of photographs available, neighborhood information, virtual tours and interactive floor plans presented in connection with home listings.

The results show that the most important listings feature (scoring 4.3) buyers want to see is a large number of photographs. The next most important listings feature (scoring 4.1) for buyers are maps that display the location of the listed property.

Top 10 Most Important Property Listing Features for Home Buyers (Cumulative Averages, 1 = Least important, 5 = Most important):

  1. Wide selection of photographs (4.3)
  2. Location of the property on a map (4.1)
  3. Room sizes (4.0)
  4. Floor plans (3.9)
  5. Town name (3.8)
  6. House number (3.57)
  7. Street name (3.57)
  8. Room description (3.51)
  9. 360 virtual tours (3.4)
  10. Information on local services, eg. shops and schools (3.2)

Continue reading this post


Posted by: Louis Cammarosano on April 13th, 2011 under HomeGain, HomeGain Market Data, HomeGain Surveys, Market Trends


Top Tips for Realtors in 2010

I’ve seen many business plans in my day. Although I’m a great advocate for planning and setting goals, I believe there is something even more important. In fact, I believe that without this critical ingredient, no great game plan or strategic goals will get you where you want to go.

It’s adaptability.

This past year is a great case in point. Our team duly met prior to the year’s beginning to lay down the tracks new-year-2010-tipsfor the coming year’s business. Since we’ve historically focused on home listings, listings were at the heart of our discussions. We fine tuned our listing presentations and geared up to handle all the details that would come from an increase in listings.

Who knew that normal listings would go into the toilet because home sellers were afraid to compete with REOs and Short Sales?

Had we stuck with our game plan, we would have ignored the long queue of home buyers lining up at our door to cash in on record low prices, rock bottom interest rates and the first-time buyer tax credit. Our business would have slammed to a halt.

Bottom line: We quickly switched our focus and game plan. By reacting to the market and adapting, we ended up doing 2 ½ times the total business we’ve ever done in any previous year.

A great example is a football running back. The play is called in the huddle, the ball is snapped and the running back swings into motion. What if the planned hole in the line doesn’t materialize? Continue reading this post


Posted by: Carl Medford on January 3rd, 2010 under Motivation


HomeGain Survey: Home Staging Top Priority for Sellers recently conducted its third nationwide home improvement and home staging Home Sale Maximizer™ survey (previously conducted in 2003 and 2007) to reveal the top 12 low cost*, do-it-yourself (DIY) home improvements for people getting their home ready to sell.  Nearly 1,000 REALTORS® responded to the survey. (See complete survey results)


Thousands of REALTORS and Home Stagers use "Home Sale Maximizer" to advise their home seller clients.

Home Staging is reported to be the 2nd most valuable home improvement project to a seller when it comes to selling a home by return on investment (ROI), according to surveyed Realtors.

Home Staging is also the 3rd highest price increase to a home’s resale value ($300 cost / $1,780 price increase to a home’s selling price, which is a 586% ROI)

82% of Realtors nationwide recommend home sellers do DIY home staging.

Staging has rose on the list of priorities over the years. In 2007 survey results, Lightening and Brightening had the second highest ROI followed by Home Staging. Two years later, Home Staging overtakes Lightening and Brightening.

How many Realtors recommend professional home staging the majority of the time? Continue reading this post


Posted by: Jessica Gopalakrishnan on November 6th, 2009 under Home Improvement, Home Improvement Surveys, Home Staging, HomeGain Market Data, HomeGain Surveys


First Time Home Buyers Boost Existing Home Sales

According to reports in the Wall Street Journal and the Miami Herald first time home buyers are accounting for a large portion of the recent boost in existing home sales. The reports cite lower home prices and the provision in the Obama stimulus plan that gives first time home buyers an $8,000 credit.

Indeed, on a conference call following HomeGain’s release of its survey of Realtors on Home Values, HomeGain member Jeffrey Bastress of Starpoint Realty in Massachusettes cited that he had recently received numerous offers from first time home buyers citing the $8,000 credit as a reason for their interest in purchasing a home.

Andrew Duncan of Keller Williams of Tampa also cited the new tax incentives, lower home prices and great interest rates as driving new home buyers to make their first purchases.

Could it be however, the reason that first time home buyers are making up a good portion of existing home sales is that they haven’t been burned yet?

Continue reading this post


Posted by: Louis Cammarosano on March 24th, 2009 under Market Trends, Online Marketing


Building Your Internet Lead Database – Other Benefits

Many of you have heard me tout the advantages of capturing and converting leads. There are other great benefits to building a large database of home buyers and sellers.

Of course, as you know, the best way to build your database is excellent lead capture through your website.

Over the past 4 years, we have built our database to 18,000 active home buyers and sellers, mostly buyers. At last check we were just under 18,500 leads in our system. With that said, a funny thing has been happening lately; many people have been contacting me to advertise on my site.

Since we have over 55,000 people on our site monthly, and more than 13,000 of them are from out of state, we are quickly becoming the only local company that carries such a large database of consumers moving to the area.

This was one of those things that make you go hmmmmm.

So let’s look at two potential opportunities you can create by building a large database. Continue reading this post


Posted by: Mitch Ribak on March 21st, 2008 under Best Practices, Leads

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