Posts Tagged ‘ home seller ’

Newspapers Don’t Sell Homes

I was in Panera Bread the other day for lunch and overheard a conversation from the neighboring table. One lady mentioned how she just listed her house for sale. Her friend eventually asked, “What made you go with that (real estate) company?” The lady said, “They do the most advertising in the newspaper.” Although not surprised, I did find this amusing.

Many people are still under the impression that newspaper and other forms of print advertising are effective or even necessary in the sale of a home. I can tell you with 100% certainty that print advertising is NOT necessary to sell a home.

A Good Example

One of my agents just sold this wonderful home at 5318 Avenida Del Mare on Siesta Key, Florida. We didn’t need to do any print advertising to get this home sold. This home sold for the following reasons:

  • We mobilized the Realtor community and made them aware of this home via the Multiple Listing Service (MLS).
  • We found the right asking price to get buyers interested.
  • The listing and selling Realtors worked diligently to get the transaction closed.
  • Our marketing plan was more thorough than what is listed above. However, at the end of the day the MLS, the right price and good Realtors are what got the job done.

Where Do Buyers Look For Homes?

Of course newspapers generate buyer calls and thus ultimately causes some properties to sell. However, it is probably not as much as you think.

The National Association of Realtors compiles data every year and issues a Profile of Home Buyers and Sellers. This report is recognized by most as the best compilation of data on today’s buyers and sellers because of the enormous amount of data available at NAR’s fingertips.

Continue reading this post


Posted by: Marc Rasmussen on September 26th, 2012 under Buying or Selling a Home


HomeGain Launches HOMEGAIN150 Promotion

HomeGain offers rebate for buying or selling a home with a HomeGain referred agent through its Find a REALTOR® program

Today we announced our latest promotion for home buyers and sellers, the HOMEGAIN150 promotion. Eligible home buyers and sellers can qualify for a rebate of up to $150 when they register on HomeGain and use a HomeGain referred agent to complete a real estate transaction by September 30, 2011.

Registration for this promotion must take place between November 11, 2010 and June 30, 2011.

Read the full details, including terms and conditions, here.


Posted by: HG Blog Admin on November 30th, 2010 under HomeGain


Realtors, YOU Are the Face of Your Clients

When you are representing a buyer or seller, it is important to remember that the other side will develop an opinion of your client based upon your communications. Carefully chosen words will help to maintain a realistic and positive impression. When negotiations get hairy, you want the other side to feel positively about your client. Nobody wants to help the bad guy, and we all root for the underdog. By carefully choosing what you share and how you say it, it will preserve the reputation of everyone on your side of the transaction.

With this in mind, here are a few ways that I design my communications:

  • If you have to say something negative, (let’s face it, sometimes it is necessary), be objective and offer an explanation that focuses on contract terms and legal rights.
  • Refrain from giving your opinion or added color to the statements; stick to facts.
  • Be considerate and respectful of everyone’s feelings and rights.
  • Be fair and honest.
  • Disclose anything that is necessary and required; know what that is and give nothing more.
  • Take concerns and issues raised seriously; put out all fires early.
  • If you can’t say something nice, you probably don’t need to say it.

Continue reading this post


Posted by: Marie Scheuring on September 1st, 2010 under Best Practices, Guest Bloggers


Holiday Season Helps in Home Sales?

It’s Friday evening and there’s a dusting of snow on the ground in Bethesda. The Washington, DC area is supposed to get up to 20 inches over the next 24 to 36 hours, which would be a record snowfall.  I’ve already canceled the 4 showings in Virginia for tomorrow.  Most were new houses and — even if we could safely get there –  no osnowmanne was willing to promise that driveways and walkways would be shoveled or plowed.

I’m hoping that the roads will be clear enough so that I can get out for the two scheduled showings that I have on Sunday.  The tenacity of many buyers here — despite the elements — reminds me how and why the holiday season can be a fruitful time for home sales.

Motivated Anyone?….

Home buyers who are asking to see homes in the last couple weeks of December with 2 feet of snow on the ground, aren’t going out for “fun” — unless they’re skiing from house to house in Vail or Beaver Creek :-)

In DC and much of the country?  Very few are going to be taking the roads for information gathering.  No, the majority of holiday buyers (at least in my experience) have done their research, and are “pushing on” because they need to buy a home.

And for those who don’t have to brave the elements this time of year (Sarasota, Florida, Austin, Texas…), there are still other commitments of the season.  And those who need/want to sacrifice some of this time are equally committed to the process.

Where Did The Sellers Go? Continue reading this post


Posted by: Kevin Koitz on December 22nd, 2009 under Buying or Selling a Home


Want the market to bottom? Don’t take overpriced listings.

If you go back to your high school or college economics class you may remember that the price of anything is determined by supply and demand. The law of demand states that when a market demands a high quantity of a good or service, the price of the good or service will be high. When the market demands a low quantity the prices will be low.

This model holds true in the real estate market as well. So to set a bottom in the market we need more demand or lower supplies. Realtors do their best to increase demand but one thing that we can do for sure is to get rid of our overpriced listings.

Get rid of your overpriced listings.

We won’t see the real estate market bottom out until the number of properties currently for sale is reduced. The biggest thing that we can do as Realtors is to not renew our overpriced listings and don’t take any more.

One of the biggest challenges when working with a buyer is not only finding them a property they like but finding one that they like with a realistic seller. After all of the horrible news about the real estate market and the recession there are still so many overpriced properties out there.

I haven’t done any formal analysis but I would bet that in any particular neighborhood you will find 25% to 50% of the homes for sale have no chance of selling because of their asking price. If we could get rid of a good portion of these overpriced listings we will be that much closer to finding a bottom.

Why do Realtors take overpriced listings? Continue reading this post


Posted by: Marc Rasmussen on February 4th, 2009 under Buying or Selling a Home, Guest Bloggers


Don’t believe everything you read – Call your Internet real estate leads!

I read an article today that put out talking about the 6 best practices of online leads. The author is a great guy and knows his stuff. However, he misses the boat on this one.

He spends a good amount of time discussing how important it is not to call your leads. This is completely wrong. As most of you know my Internet program through either 100MPH Marketing or my eHomes Realty Network, the reality is if you are not calling your leads which supply a phone number, you are letting buyers and sellers slip through your fingers.

The worst thing you can do is not make use of the information you are given to help your customers buy their home.

Of the over 20,000 people we have in our database, I can probably count on one hand the amount of times a person who supplied their phone number to us that was upset when we called.

In fact this is what we normally hear: “You are the first Realtor to actually follow up with us.” They are very excited and happy to talk about their real estate needs!

When I first started figuring out Internet leads back in 2002, I didn’t make phone calls. I only corresponded with people that contacted me. My first year of Internet Marketing I sold over 50 homes, but more importantly I lost more than 50 sales by not making phone calls. Continue reading this post


Posted by: Mitch Ribak on June 19th, 2008 under Best Practices, Leads, Motivation


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