Posts Tagged ‘ home listing ’

6.25% Conversion – Expired Mailing to Listing!

Russell Shaw of The Russell Shaw Group with John & Hall Associates once said, “To really grow your business, become a listing agent”.

If the great Captain Russell said so, that was all I needed to refinmailboxe my old expired program with a 2% mailing to listing conversion, and revamp my entire expired program with adrenaline, steroids, and total domination in mind. Simply put, I was willing to accept nothing less than being the king of listings, no matter what it took.

First, let’s touch on what I was doing to understand why I thought I was doing OK when really, I was just another expired real estate chump.

This was me in a nutshell:  Print the letter, stuff it in an envelope with a business card and pray!  My conversion ratio was 2% mailing to home listing.

Now let’s fast forward to the Russell Shaw way of 2010; stomp the competition so low they fear your name.

First, let me share my current statistics for 2010, and then I will mention what I am doing to achieve those numbers.  Since January 1, 2010 I have selectively sent 80 mailings.  I have received 7 call backs, in which 5 of the 7 call backs have resulted in listings.  One of the 5 home listings is in the pipeline. Continue reading this post

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Posted by: Robert Worthington on March 5th, 2010 under Leads

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Why Real Estate Agents Are Worth Their Weight in Gold

The Brooklyn New York real estate market has been really picking up over the past two months.

realtor-value-worth-pot-of-goldAs an example, I want to tell you about a listing appointment I went on several weeks ago. The owner of the house passed away and left the home to her son who lives in Texas. The son called me and invited me over to give them an estimate as to how much the home is worth and to consider hiring me to represent him with the sale of the same.

Upon viewing the house I expressed to them that in my opinion the home was worth between $500,000 to $525,000. When I told him this his jaw dropped and I asked them “why do you have that look on your face?” To which he explained to me the following…

“I had a neighbor approach me as I was cleaning out the house inquiring if I was going to be selling it. I told him I was to which he responded that he would like to buy it. I asked him how much he would pay me and he states $350,000. I thought that was a great offer because in San Antonio Texas those kind of numbers buy you a mansion and my Mom’s house as you can see is small, fully attached and in dire need of major repair work. So I accepted the offer and my lawyer sent contracts to that buyer. Instead of signing the contracts, the buyer started to play games and wanted changes to the contract that my lawyer would not accept. Continue reading this post

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Posted by: Mitchell Feldman on July 16th, 2009 under Regional

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RealtorSpeak

Surrounded by plummeting prices, bankrupting banks, fickle financiers, sagging stocks, cantankerous consumers … It’s time for some frivolity.

If you, like I, show a decent number of properties and, in the process, read the displayed MLS remarks, you’ll quickly discover that the art of good fiction writing is alive and well. With the current onslaught of foreclosures and distressed properties, listing agents have become, by necessity, “creative” with their carefully crafted comments. As I read their information, designed to convey the important aspects of the home, I’d swear some of them are gunning for a Pulitzer.

And then you visit the property, read the comments again and ask, “How did we get there from here?”

As an example, a property I recently visited had remarks stating, “Needs cosmetic work.”

Translation? “Throw in a stick of dynamite and start over!” The carpets were decimated, strips of wallpaper hung peeling from the walls, all the baseboards were missing and there was SUBSTANTIAL water damage to an upstairs bathroom floor and the ceiling underneath. Read, “gaping hole.” And that was just the beginning.

A REALTOR’S job is to sell property, and what they pen is designed to get you and your homebuyer to visit. Continue reading this post

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Posted by: Carl Medford on March 2nd, 2009 under Buying or Selling a Home, Realtor

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