The approximately 2,000 Realtors® who came by our booth at the 2007 National Association of Realtors® Convention & Expo in Las Vegas, Nevada last week, that’s who!

Thank you to everyone who stopped by the HomeGain booth! It was our busiest and most successful event ever.

We handed out TomTom™ One GPS navigation systems, $50 American Express® gas cards, remote control cars, and, of course, orange gorillas.

Everything except the gorillas fell under our theme “drive your success.”

We met Realtors® who never heard of HomeGain, and who were very excited to hear about how they can receive more traffic with BuyerLink, reach home sellers with AgentView, get 20 guaranteed home buyer leads with AIMS, and market themselves online to home buyer and home seller leads with AgentEvaluator.

It was also NAR’s largest show in history, with a record-breaking 744 exhibitors and 31,000+ attendees.

Were you at the Expo? Were you able to stop by our booth? Let us know what you thought!

What did you like and didn’t like? What sessions did you find most valuable? How was the special guest Bill Cosby and the concert with James Taylor? Continue reading this post

It’s been a fun couple of years watching the real estate world trying to catch on to the realities of the “New” Real Estate and the importance of the Internet.

On a weekly basis I get many phone calls about how agents can maximize their websites and Internet Leads. It still amazes me that most Realtors® do not use the Internet.

Of course if you are using HomeGain’s BuyerLink program you are heading in the right direction.

How many of you have Real Estate Websites? Go ahead, raise your hands! Ok, now how many of you actually get business from your Websites? I don’t see many hands out there. So let’s take a few minutes and look at why that is so.

Lead Capture

I am on the Web probably too much these days to see what the competition is doing. To my joy, they still don’t get it and aren’t doing anything except taking listings and more listings and more listings.

Wow! I must be missing something because the last I looked listings weren’t selling.

Anyway, the Internet, in my mind, is the best way to capture home buyers. Remember, sales is a numbers game and Real Estate is no different. If you want to work, then the Internet is the place to be. Continue reading this post