Bad advice number 1
“Dont pay for leads.” “You are crazy if you pay for leads.” “The leads you receive are worthless.” “You can generate your own leads if you are worth your salt in real estate.”
I listened to this one for awhile. It did make sense, at first. I was working day and night to try to generate my own leads and I got plain burned out. So, I decided to give HomeGain a try. Technically, yes, I am paying for leads. Oh it is so nice to have leads come to me instead of spinning my wheels. Now I have time for other things like, meeting people!
Bad advice number 2
This one is very controversial. “Don’t pay for enhanced listings on Realtor.com.”
I listened to this one from some very well respected folks in the industry. Well, I got a really nice listing and I gave in and got the enhanced listing package. I grew very tired of trying to explain to sellers why their listings aren’t showing multiple pictures. “Suzy Seller down the street has an enhanced listing.” Sellers don’t care about the politics of Realtor.com. They just want to ooh and aah over the listing on Realtor.com. They will go there to check on it. Even if you give them a hundred other websites to look at, they WILL check Realtor.com. And I do get leads from Realtor.com. Good ones.
Bad advice number 3
“Blogging is a waste of time.” “You are a Realtor not a blogger.”
Ok, I admit I am not a blogger. I try to blog. I am a real estate broker who happens to blog. I blog my listings and real estate news. Maybe a few jokes and community news now and again. It is very eclectic. It is MY blog. I can do whatever I want, darn it. Now I am even blogging on multiple sites. And the sweet majic is…..SEO! Can you say number one on Google? Continue reading this post