Since we launched the HomeGain Green Real Estate Campaign last month, I’ve been working with (and learning from) Realtors who are Greening their business and marketing green homes, including Jeffrey Bastress of StartPoint Realty in MA — who, by the way, did an amazing webinar for us in April in anticipation of Earth Day.
The word is out on Green Real Estate. More people are becoming green conscious and, for the sake of business, as Realtors, it may be in our best interest to be able to work with home buyers and sellers who have the environment in mind, even if being Green doesn’t inspire you personally.
One particular blog post I’ve read recently is on Y.I.M.S Blog and it says:“Going Green is not just a buzzword but a movement that is being forged in the forefront of consumer’s minds, as more and more Americans think greener about their purchasing decisions.” He hits it on the nose. Green is starting to influence how consumers purchase real estate. It’s already having an impact on many of us in real estate.
Being able to effectively market green homes to sell for your homeowners or to help home buyers find homes that fit their Green criteria may take some preparation. If you aren’t Green designated, you might want to consider getting that under your belt. It doesn’t take long to complete the course (whichever one you choose) and it’s certainly affordable.
For now, however, to get you started about thinking about going Green, here are…