Posts Tagged ‘ green marketing ’

5 GREEN Real Estate Tips

Since we launched the HomeGain Green Real Estate Campaign last month, I’ve been working with (and learning from) Realtors who are Greening their business and marketing green homes, including Jeffrey Bastress of StartPoint Realty in MA — who, by the way, did an amazing webinar for us in April in anticipation of Earth Day.

The word is out on Green Real Estate. More people are becoming green conscious and, for the sake of business, as Realtors, it may be in our best interest to be able to work with home buyers and sellers who have the environment in mind, even if being Green doesn’t inspire you personally.

One particular blog post I’ve read recently is on Y.I.M.S Blog and it says:“Going Green is not just a buzzword but a movement that is being forged in the forefront of consumer’s minds, as more and more Americans think greener about their purchasing decisions.” He hits it on the nose. Green is starting to influence how consumers purchase real estate. It’s already having an impact on many of us in real estate.

Being able to effectively market green homes to sell for your homeowners or to help home buyers find homes that fit their Green criteria may take some preparation. If you aren’t Green designated, you might want to consider getting that under your belt. It doesn’t take long to complete the course (whichever one you choose) and it’s certainly affordable.

For now, however, to get you started about thinking about going Green, here are…

5 GREEN tips for Realtors®:

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Posted by: Jessica Gopalakrishnan on May 28th, 2009 under Green Real Estate


Greening Your Real Estate Practice

We’re right at the tip of the iceberg with the Green movement. Greening our real estate practice is not just about being Green ourselves but also understanding where the consumer is coming from so we can better help them. Most home buyers I work with are concerned about some element of Green to some degree or another, but all agree with being more energy efficient.

At Startpoint Realty we are becoming a more eco minded firm — receiving our Green designations, working in virtual offices, sending green trees as closing gifts -– while at the same time going Green can mean looking at new ways of saving money, which we are all doing already in this weakened economy.

Any level of education we as Realtors can add to our profession gives us a competitive edge when working with buyers and sellers. We don’t have to be experts on Green building or everything Green, but we can certainly be ambassadors and become resources of Green.

I prepared a “Greening Your Real Estate Practice” PowerPoint webinar for HomeGain, which has simple but effective tips on what we can do as professionals, getting more involved in our communities and inexpensive ways we can be more of what consumers are expecting from us.

Listen to the GREEN WEBINAR and hear about what you can do (and why) for making your business more Green.

Visit StartPoint Realty website to see how we use virtual offices and transaction platforms and my personal site as a Green resource and Green marketing ideas.

Also visit the HomeGain Green Real Estate site to get more tips.

Jeffrey Bastress, GREEN certified NAR instructor


Posted by: Jeffrey Bastress on May 26th, 2009 under Green Real Estate


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