Posts Tagged ‘ green homes ’

Green Home Trends

The key to mainstreaming green homes is to make sure that consumers understand the value of green upgrades — how cost-effective energy efficiency can be in the long run. Consumers want homes that are environmentally friendly and home values should reflect the increased savings.

Better Homes and Gardenseco-home

Recent poll results of 2,342 people who plan to purchase or do a major home improvement in 2010 show (numbers have been rounded):

  • 2% of consumers are planning to have high-efficiency heating and cooling in their next home
  • 3% are planning to have high-efficiency appliances
  • 3% will have geo-thermal heat
  • 5% said energy-efficient heating and cooling will be more important to them
  • 6% said Energy Star appliances will be more important

Appraising Green

Appraisals need to better reflect the value added to energy efficient green upgrades. Legislation is pending which will require the consideration of any renewable energy sources, or energy-efficiency or energy-conserving improvements. Appraisers will tell you they have been considering green improvements for 15 years, typically, double paned windows, insulation and solar hot water heaters. The value normally attributed is  the installation cost. Continue reading this post


Posted by: Howard Sobel on February 5th, 2010 under Green Real Estate


Green Homes and Sales Trends

Green is the New Black

The housing industry hasn’t developed a reliable way of breaking down green versus conventional homes sales figures. But its clearly a hot button issue and will even become more important, perhaps mandatory, as we begin to seriously deal with global warming.

green-home-sale-trendsWhat Others are Saying….

“Those builders are seeing that they’ll get more buyers coming to their developments when they have solar. They sell like hot cakes,” Bernadette del Chiaro, an energy specialist at the advocacy group Environment California, told the Los Angeles Times. The Times also quoted Julie Blumden, a vice president at San Jose-based solar tile maker SunPower Corp., as pointing out that the increase in sales velocity is actually paying for the solar systems.

At least one MLS listing service is updating its database to allow for property searches based on a range of green features.

National Association of Realtors®
According to a recent NAR survey, 90 percent of recent home buyers thought energy efficiency was a very important consideration when searching for a home, and the demand for green buildings and environmentally sensitive home features is growing.

Arbor National Mortgage & American Forests notes that 83% of Realtors believe that mature trees have a ‘strong or moderate impact’ on the saleability of homes listed for under $150,000; on homes over $250,000, this perception increases to 98%. This survey is supported by observations from the USDA Forest Service: mature trees add an average of 10 percent to a property’s value. Continue reading this post


Posted by: Howard Sobel on October 19th, 2009 under Green Real Estate


5 GREEN Real Estate Tips

Since we launched the HomeGain Green Real Estate Campaign last month, I’ve been working with (and learning from) Realtors who are Greening their business and marketing green homes, including Jeffrey Bastress of StartPoint Realty in MA — who, by the way, did an amazing webinar for us in April in anticipation of Earth Day.

The word is out on Green Real Estate. More people are becoming green conscious and, for the sake of business, as Realtors, it may be in our best interest to be able to work with home buyers and sellers who have the environment in mind, even if being Green doesn’t inspire you personally.

One particular blog post I’ve read recently is on Y.I.M.S Blog and it says:“Going Green is not just a buzzword but a movement that is being forged in the forefront of consumer’s minds, as more and more Americans think greener about their purchasing decisions.” He hits it on the nose. Green is starting to influence how consumers purchase real estate. It’s already having an impact on many of us in real estate.

Being able to effectively market green homes to sell for your homeowners or to help home buyers find homes that fit their Green criteria may take some preparation. If you aren’t Green designated, you might want to consider getting that under your belt. It doesn’t take long to complete the course (whichever one you choose) and it’s certainly affordable.

For now, however, to get you started about thinking about going Green, here are…

5 GREEN tips for Realtors®:

Continue reading this post


Posted by: Jessica Gopalakrishnan on May 28th, 2009 under Green Real Estate


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