Cars.com Scores Touchdown with Super Bowl Ads

Max and HomeGain Consider “Plan B”

The marketing battle between Classified Ventures’ Internet titans Cars.com and HomeGain intensified yesterday as Cars.com aired two Super Bowl XLII commercials today.

Max, the HomeGain Gorilla, was clearly stunned by the sheer impact of the Cars.com ads.

A crestfallen Max remarked, “I thought I was the marketing draw of Classified Ventures! read more

Posted by Louis Cammarosano on Feb 03, 2008 under Classified Ventures, Max

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HomeGain Reviews 2007 Accomplishments; Names Gorilla Mascot

We held our first all hands meeting of the year earlier this week at the Hilton Garden Inn in Emeryville.

We reviewed our 2007 accomplishments that included:

• Completion of yet another profitable year, achieving greater net income than in 2006
• Continued to attract an average of more than 4 million unique visitors a month to homegain.com, placing HomeGain in the top 5 most visited real estate web sites, according to ComScore and Hitwise
• Achieved record BuyerLink™ revenues
• Launch of online ordering for BuyerLink
• Re-launch of our instant home valuation tool – an upgrade from our original instant home valuation tool first launched back in 2000
• Redesign of our web site
• Launch of our agent centric HomeGain Real Estate Blog

Posted by Louis Cammarosano on Jan 23, 2008 under HomeGain, Max

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HomeGain.com Launches Massive ‘Gorilla Marketing’ Campaign

Leading real estate services company flexes its marketing muscle with new advertising campaign; enlists ad agency powerhouse, A Man and His Monkey

Emeryville, CA (HomeGain Press) JANUARY 7, 2008 – HomeGain.com, a commonly accepted authority of real estate marketing tactics by real estate professionals nationwide, today announced a major new “gorilla marketing” campaign.

The new marketing campaign features the HomeGain Gorilla (pictured here) and was created by Madison Avenue Agency, A Man and His Monkey.

The ads will be initially launched across the Google Content Network, a network that features some of the best known and most heavily trafficked real estate sites, including: read more

Posted by Louis Cammarosano on Jan 07, 2008 under Max

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