OK OK, only a retarded monkey would think SEO doesn’t matter. (Sorry to call out your mentally challenged peeps, Max).

But being on top of Google’s first page totally matters. In fact, I can prove it.

I write a lot about SEO, but what I don’t write about a lot are the results people get by using simple search engine optimization techniques. ROI on SEO is very easy to measure. You measure it in terms of positioning in Google for your prime terms and on the increase in traffic.

And, by virtue of those two simple things you WILL see more leads and if you are a good Realtor you will be able to convert those leads into dollars.

Read also: How to select the best possible keywords for real estate blogs

Remedial Learning: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic“) search results for targeted keywords. Continue reading this post

While the RE.net crowd promotes the power of networks and blogging,
some of them don’t seem to be adverse to doing a little paid search
on Google.

Looks like the 4realz seminars and
the Redfin blog forum are being promoted not just through their vast
Web 2.0 networks but also through good old fashion paid advertising. Continue reading this post

Max at Center of Yahoo! / Microsoft battle

HomeGain announced today a marketing deal with Yahoo! Real Estate featuring Max, the HomeGain Gorilla.

Earlier this month Microsoft offered to buy Yahoo! for nearly $45 billion dollars.

Google quickly came to the aid of Yahoo!.

Now Yahoo! has another ally, Max! Starting today Max will be appearing in selected spots on the Yahoo! Real Estate channel . (shown left)

To complicate matters, HomeGain has also opened discussions with AOL Real Estate for similar Max placement.

Industry watchers believe that Microsoft’s bid for Yahoo was launched in part because it got word of the pending Max/Yahoo! alliance and didn’t want to get shut out of the Max action.

Max seemed to take all the attention in stride.

“I’m a big gorilla now,” said Max. Continue reading this post

Blogging for Business in a Nut Shell

There are over 100 million blogs with a new one being created every 1.4 seconds. You may think that the last thing you have time for at the end of the day is to blog. But I’m sure it wasn’t that long ago when you may have thought the same about email.

If you have a Web site for your real estate business already, is it an efficient marketer? Blogs are becoming far more popular because they can help you and your business be found on the Internet.

Google and search engines alike, love blogs for the dynamic and regularly updated content and reward them with higher page rankings. This means that your prospective clients will have a better chance of finding you.

Give a blog the proper attention it deserves and soon you’ll have all the online exposure you desire. And, Internet buyers and sellers will identify you as the market expert for your area. That being said, creating and maintaining a blog can entail quite a bit of work.

Are you in? Continue reading this post