Real Estate Marketing: Basta! Enough!
It seems that any substantive discussion these days about real estate is focused on one subject: Marketing.
How does one get attention and the right kind? Well, you can blog, Twitter, Facebook, join social networks, use LinkedIn, buy leads, post your listings everywhere, participate in Trulia Voices, optimize your blog or web site for SEO, buy EZ ads on Zillow, subscribe to HomeGain’s AgentEvaluator, Buyerlink or AgentView, engage in pay per click on Google or Yahoo, use lead “capture” or not etc. The marketing debate rages on the blogs and on the panels at the major conferences.
While marketing is important, it seems to have reached the point of an obsession with a diminishing return. Continue reading this post


We also discovered pretty quickly that Google and other search engines were following us closely—and sometimes loosely.







