Posts Tagged ‘ google search ’

Great Tool for Estimating Search Volume

This may be old hat to most of you but not everyone is familiar with the Google keyword tool. In order to optimize your real estate website it helps to know what people are searching for and in what volumes.

Wouldn’t it be nice to know how many people are searching for the phrase ‘condos for sale in sarasota florida’ before you optimize a page for that phrase and go through the painstaking process of building links? Well, you can.

There are several traffic estimating tools out there but the Google keyword tool will work just fine in my opinion.

You can be much more productive in your SEO and link building efforts if you have a general idea of traffic volumes.

For example, you can focus your efforts on trying to rank for ‘condos for sale in sarasota florida’ which is searched for roughly 110 times a month or you can spend your time trying to rank for ‘sarasota condos’ which is searched nearly 7 times more at 720 monthly searches.

All you have to do is enter the phrase into the keyword tool and Google will spit out a variety of useful data. Continue reading this post

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Posted by: Marc Rasmussen on October 7th, 2010 under Online Marketing

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19 Secret Google Search Tricks

Here are some Google Search secrets to help you better find what you’re looking for: (wait, since I’m telling you, they’re no longer secret).

rabbit-hat1. Use quotation marks to search for the exact phraseco-op board rejection

2. Use the pipe (|) (it’s above the backslash \) for an either/or search (or use the word “or”): fsbo|by owner.

3. Use two periods (..) to find information within a number range, including years: worst housing markets 1980..2006.

4. Use a minus sign (-) to exclude search results: worst housing markets 1980..2006 -best. (since the search without the minus sign usually includes best and worst, use the minus sign if you only want the bad news)

5. Find similar keywords with the tilde (~): ~cheap homes. You get auctions, foreclosures, investors, etc. The tilde is an under-appreciated stroke (which makes it good for passwords)

6. Use the wildcard star (*) if you don’t know the missing word: a man’s home is his *.

7. Get a definitions by typing “define:” before the word: define:foreclosure.

8. Math calculations (hey Realtors, it’s good for figuring a commission): 548,000 x6%.

9. To search a term in a particular blog or website use “site:” before the URL. Useful if a website or blog doesn’t have a search box: site:blog.sellsiusrealestate.com zillow.

10. Type in the area code or zip code to find out the city name: 646. Continue reading this post

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Posted by: Joseph Ferrara on June 25th, 2009 under Online Marketing

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