My first real effort at blogging occurred almost two years ago on ActiveRain‚ÄĒand I was immediately hooked.
I loved the real estate blogging community with its running stream of commentary, sense of humor and predictable disagreements. We were all gifted with the opportunity to openly develop our voices and emerging blogging skills‚ÄĒand shared immense chunks and tidbits of knowledge.
We also discovered pretty quickly that Google and other search engines were following us closely‚ÄĒand sometimes loosely.
We learned about the power of the long tail, or how obscure information in the content of blogs and websites gets stored on the search engines‚ÄĒwith some potentially interesting results. Let‚Äôs say someone searches the term ‚Äúrimless shower doors‚ÄĚ on Google.
In late 2006, there were Page One results for a listing (with rimless shower doors) we had described on our website in 2004. Today, a blog article I wrote in May 2007, Drag a Long Tail and See What You Catch (describing the rimless shower door finding), now sits on Google Page One results for that term.
I never intended to become a rimless shower door expert, but Google doesn‚Äôt know that. Nor, I doubt, did HomeGain blogger and Phoenix Realtor Jay Thompson ever intend for Continue reading this post