Reputation often plays a huge role in a Realtor’s business. Think about how much damage an unhappy client can do to your income. Those clients tend to blab to more friends, more often and with more emotion about a bad a real estate transaction than a happy client who talks about a good one. Unhappy clients can cause damage even though it may not have been your fault.
The measure of your reputation is not only what you do but what others might say about you as well. Your reputation is earned whether you like it or not. Here are some tips to managing your online reputation.
It is good to know what is being said about you. I use Google Alerts to monitor anything written or said about me. Google will email you when they find out a webpage, newspaper article or blog that mentions your name or what ever search phrase you want to track. It is a great way to continually monitor yourself, family members, stories or anything else you want to keep track of.
Delete or Compete
If you do find some embarrassing or inaccurate information about you on the web contact the website owner and ask them if they would be willing to remove the content. It is probably best to not get ugly and start a war. This usually just fans the flame and creates more controversy. Continue reading this post