Posts Tagged ‘ Georgia ’

Lifelong Learning

One of the keys to Real Estate or almost anything else, in my opinion, is lifelong learning.

I hear a lot of criticism of the various designations that REALTORS attain. Much of life is in the journey and not the destination, so when I see Realtors with “alphabet soup” past their names – I think that they must have been on a good journey!

Will the alphabet soup mean that they are good Realtors? Probably not, but it will tell you that they are willing to invest in themselves and their profession.
I will grant to you that people have different ways of investing in learning but the designations are one tangible sign that a particular Realtor is interested in becoming better at their profession. Just like a college degree does not ensure that a graduate is competent but does signify a certain level of willingness, ability, and perseverance.

All that said, my wife and I spent last week working on our CRS designation (Certified Residential Specialist) in Key Largo, Florida. Continue reading this post


Posted by: Wayne Long on July 14th, 2008 under Best Practices, Realtor


Selling Homes? Of Course, But There’s More To It

Yesterday I was having a cup of coffee and a slice of blackberry cake in a coffee shop downtown Savannah. When everyone else finished their drinks and snacks, they left the plate and cup. Not me, no, I pick up behind myself, so I took my plate and cup to the front like I always do at such places and offered it to the person behind the counter. Now, a person who has a scintilla of service running in their veins would have accepted the plate and cup, thanked me and smiled.

Not this person posing as a customer service employee, no, she looked at me, slightly annoyed, and said, “Actually, would you take that down to the end of the counter?” I started to ask her if she wanted me to wash it, too. I just laughed and took it down to the end of counter, knowing no thanks was forthcoming (and there wasn’t).

This is an example of someone wanting a paycheck with no clue what it means to provide customer service. Did I get my coffee and blackberry cake? Yes. Was it good? Yes. Will I go back? I doubt it. The reason I won’t go back is because I can get the same good coffee and cake down the street with better, more personable service. I tried this place out and it failed to make me want to go back.

When I hear people confidently say about our profession—“I’m in the business of selling homes, dammit, not in the service business or socializing business or friend-making business, but the home-selling business!”—this appeals to my Hulk Hogan side, but it also leaves me unsatisfied with the posture.

Two people can be good at selling homes, yet one will be successful long term and the other will fade away into obscurity and mediocrity—why? Because of service. Continue reading this post


Posted by: Mike Farmer on June 20th, 2008 under Best Practices, Guest Bloggers

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Writing In Real Estate? Yes, It’s Important

Well, Max and I are off to The Masters. I’ve convinced Max there are no real tigers in Augusta, GA, but I hope he’s not allergic to pollen because there will be flora everywhere.

There’s been a lot of discussion about online real estate sites lately around the real estate Blog World.

An evolving array of offerings are constantly being made, hopefully to improve the online experience and to further disseminate information, create useful partnerships and make real estate transactions easier for everyone.

I told Louis over the weekend on my blog that I see HomeGain as a main player for years to come as more agents become connected and look for an efficient, quick vehicle to make the online experience useful and profitable.

The surface has been merely scratched when you consider all the agents who aren’t yet connected to online tools. I believe many are reluctant to jump in because they fear it’ll be too complicated and time-consuming.

However, through word-of-mouth regarding results, many agents will begin to take the plunge, and if they can Continue reading this post


Posted by: Mike Farmer on April 8th, 2008 under Best Practices

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Invasion of the Guest Bloggers: The Third Wave

We have been very fortunate to have attracted some of the top guest bloggers in the country to the HomeGain real estate blog.

Quality attracts quality and we have received numerous requests by bloggers all over the country to contribute. Next up we have two established bloggers: Carole Cohen and Mike Farmer.

Presenting: Carole Cohen

Carole, a former school teacher, blogs about real estate in Cleveland and the Northeast Area of Ohio in her blog, Cleveland Real Estate News.

Carole is passionate about the Cleveland area and returned to her native city 10 years ago after an extended period away. She is committed to working with first time home buyers and those relocating to the Cleveland. Carole considers herself an expert in the Cleveland area and we expect her to be contributing posts that share her real estate knowledge as well as expertise regarding her beloved hometown.

Presenting: Mike Farmer

Mike Farmer is the owner broker of Mike Farmer Realty in Savannah, Georgia. Mike is also an accomplished blogger contributing to the BloodHound Blog and the Bigger Pockets Blog. Mike loves philosophy, poetry, writing and real estate. He covers all of the preceding topics at his own blog the Bonzai Real Estate Blog. We look forward to Mike’s first blog post on how to manage online leads later this week. Continue reading this post


Posted by: Louis Cammarosano on March 17th, 2008 under Guest Bloggers


Value of a Business Plan

A few months ago, we featured Mike Beernink of Century 21 Findley in Georgia as the “Agent of the Month” in our Agent Success Newsletter.

A HomeGain AgentEvaluator™ Platinum Club Member, Mike spoke with me about his business techniques and the essential tools that help him achieve his goals.

According to Mike Beernink, success in real estate all starts with prospecting. Every year, Mike creates a strategic business plan, which always starts with prospecting objectives. “Prospecting is one of the most important things an agent does,” says Mike.

Having been in the real estate business for 8 years in the North Atlanta, GA area, servicing mostly sellers, Mike is had his best year yet in 2007, even in a down market. Mike had closed 36 sides by the end of August last year with his gross closed commission ahead of those in 2006.

Here’s how Mike creates his business plan: Continue reading this post


Posted by: Jessica Gopalakrishnan on March 7th, 2008 under Success Stories

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