Posts Tagged ‘ Gen-X ’

Baby Boomers Were Not Created Equally

I annoyed a whole lotta folks on Bloodhound Blog. I told everyone that the parents were a better demographic than the kids and the RE.net cried heresy! Apparently, Web 2.0 agents have adopted the mantra of the very demographic I suggest they target;

Never trust anyone over 30.

That’s good advice for cell phone companies. If you’re in the real estate or lending business, you might focus your marketing efforts on the cash-heavy, real estate lovin’ Baby Boomers. Now I’m not suggesting you ignore the Gen X and Millennial demographics, I’m telling you they may not be worth your hard-earned marketing dollars until 2015. Ironically, Millenials may very well Twitter through their 20s, having conversations with agents, and turn to their parents for advice when it comes time to make the big home purchase. A Boomer-focused marketing strategy then could have double-barreled results.

Those darned Boomers influence EVERYBODY, don’t they?

I say, “if you you can’t beat ‘em, join ‘em” and it would appear that most online marketers (including Web 2.0 real estate agents) are doing the exact opposite.

I promised to talk about ways to target the Baby Boomers, in a series, and wanted to invite the HomeGain Nation to join in on the conversation before I return to the series on Bloodhound Blog. In Part Two, I reveal that there are actually TWO demographic groups among the Baby Boomer generation: one is pretty well off and one is filled with angst. You can profit from both of them but you better treat them differently. The cool part is that all Baby Boomers LOVE real estate, regardless of their sub-demographic. Continue reading this post

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Posted by: Brian Brady on July 31st, 2008 under Guest Bloggers

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Why the Internet Buyer is the Best Client

Since internet buyers (IB) do most of their home searching and researching BEFORE calling an agent, they are more efficient buyers who won’t take up a lot of your time and resources.

Realtor studies show they are also more satisfied with their agents and overwhelmingly say they would use the same agent in the future.

The Efficient Buyer Saves Resources

Here are some interesting comparisons:

  • IB spend 2.2 weeks, on average, with their agent before buying, while the non-internet buyer (so called traditional buyer) spent 7.1 weeks with their agents.
  • IB previewed 6.7 homes while the traditional buyer previewed a whopping 15.4
  • 81% of IB stay with the first agent they choose to contact

In addition: Continue reading this post

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Posted by: Joseph Ferrara on April 24th, 2008 under Guest Bloggers, Market Trends

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