A Whole Lot More (Part 2)

Part 2 – Your Sphere of Influence (Part 1: Back to Basics)

FSBO’s are home Sellers and Buyers and need a mortgage. (FSBO stands for ‘For Sale By Owner’) 70% of all FSBO’s list with a real estate agent that asks for their business.

If nothing else, they may need other assistance if they find a buyer, like escrowing, contracts, mortgage needs. I would walk up and meet in person as many FSBO’s as you can.

It will open doors and if will open our minds to opportunities otherwise missed. Make 2008 the year to personally meet and talk to 6 FSBO’s a week.

After all, they are easy to find, they are selling a home, and they are eager to hear what you have to offer, and if of benefit to them….new business.

What could be easier? I know, I know….doing nothing is much easier.

Your Sphere of Influence is every one you know or have known. It also can grow by introducing yourself to every one you meet during a day. The cashier, the hair stylist, the UPS man, the Teller, every one.

Why not carry your business cards and hand it to…every one.

Better yet, why not read more

Posted by Jeffrey Bastress on Jan 28, 2008 under Best Practices

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A Whole Lot More

Part 1 – Back to Basics

2008 has come full circle to taking the time to build personal relationships with our leads, customers, past clients and new contacts we make.

We have had the luxury of the information highway in all our clients hands and all we had to do was wait for them to call us for help.

We still have the information highway, but reaching out and building relationships once again is the key to our success in real estate in 2008.

I strongly urge you to regularly contact all past clients and simply tell them what your doing and you are there for them. Surprisingly as it seems, they will not refer friends and family if you do not ask them to do so.

In fact, in most cases, they will over look us also if we are not asking for their new business and referrals.

Just letting them know you’re still alive and well is good, and letting them know of your new services is better, and letting them know how they or their friends would benefit greatly from one of your services right now or the near future is the very best.

Past clients are by far the very best source of new real estate business. If you are not contacting them on a regular basis, you are missing the very best opportunity. read more

Posted by Jeffrey Bastress on Jan 25, 2008 under Best Practices

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