My business partner Pat Kitano and I have been thinking a lot lately about Twitter. What is it? How will it impact real estate marketing? In my first article, I acknowledged that at first glance, Twitter looks like an enormously fun waste of time. Far smarter minds than mine have made much the same point — twice!
We believe there is a business case for using Twitter effectively in real estate. I’d like to present several examples here of using Twitter as a communication tool, then follow up later with a more metaphysical discussion.
1. Conferences—Keeping track of the conversation, aka knowing where the cool kids are.
If you’re in real estate and have not been hiding under a stack of open escrows (not likely), you’ll know there were two big industry events last week: Inman Connect, and the REBarCamp pre-conference. Both conferences had an active “Twitterstream” conversation going on, (here for Inman, here for REBarCamp) not a simul-cast, but more of a “parallel-cast” to the actual sessions.
The image below is a sample of the conversation in the parallel-cast during a session on the MLS; note that slight edginess, bordering on rudeness, gets your message amplified: Continue reading this post