Posts Tagged ‘ forced registration ’

HomeGain Advisors’ January 2010 Insight

HomeGain Advisors Group – January 2010 Conference Call

The HomeGain Advisors met for their quarterly meeting last week on Thursday, January 21st. The Advisors represent top real estate agents across the country who provide insight into HomeGain products and services, market trends and Realtor behavior.hg_adv_grp2010

We had several interesting discussions with our Advisors board last week that are worth sharing with our Blog readers — about home buyer tax credit, appraisals, forced registrations.

Home Buyer Tax Credit

Firstly, HomeGain Advisors in all regions of the country expressed hesitation in terms of how effective the first time buyer tax incentive is currently. In previous calls, many mentioned that most of their business was coming from buyers who mentioned that their motivation to purchase was based on the tax incentive.

In a call prior to the positive comments, they had expressed doubt about how effective the tax incentive was going to be. Clearly, there has been some change. They are attributing the current lack of impetus to the fact that many consumers are still not aware of the incentives and they were doubtful that the April 30 deadline would be extended.

Appraisals

A couple of Advisors spoke about the difficulties they had closing deals due to problems with appraisals. Continue reading this post

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Posted by: Peter McCullough on January 25th, 2010 under HomeGain Market Data

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To Force Registration or Not: My Decision

Let me start by saying that for the longest time, I was TOTALLY against “forced registration” (requiring visitors to provide their contact information before viewing the MLS). I not only did not force registration on our brokerage website, but I also wrote about why others should not do it either. In short, I was firmly planted in the “that’s a bad thing to do” camp.

Over time, I softened my position somewhat, when people would tell me that they were having success with it. I still would never do it, but I could not argue with their success.

First, Morgan Carey at RealEstateWebmasters.com told me that I needed to at least try it. Great. Nope. I still would not budge. In my heart, I thought that asking folks for their information

a) was unfriendly

b) it would drive traffic to competitor sites

c) would lower the quality of the lead

d) would result in more obscene emails from unhappy visitors

e) and any increase in # of registrations would be offset with an overall net loss in closings…well, you get the idea (grin).

As more and more people started reporting to me their successes (an example was Wayne Long, who was kind enough to share exactly what was happening on his site with me), I finally decided to TRY it. The folks that I visited with at the REW conference were helpful as well. Almost all of them had already made the transition.

How did it go?

Here are the results: Continue reading this post

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Posted by: Eric Blackwell on November 16th, 2008 under Best Practices, Guest Bloggers, MLS, Online Marketing, Polls, Website Strategies

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