Floor plans have been a standard element in builder marketing materials for years. Recently there have been a number of positive statistics relating to the use of floor plans in the U.K.
Several of the larger property portals there are promoting the fact that properties with floor plans receive 30% more interest than properties that don’t.
It seems like it’s an affordable marketing tool for Realtors. There are some real estate floor plan solutions out there at $10 or less per plan. One such company we’ve seen is Metropix – a floor plan creation solution for real estate professionals. Within this solution, there are multiple ways to create a floor plan, including a “draw your own service”, which costs $9.99 for 48 hours use.
It looks like it’s easy to use, too. For example, if you don’t want to draw yourself, there’s an “AutoDraw” feature that converts a rough sketch/plan into a professional floor plan for you. You can decide mid-way through to upgrade your “classic floor plan” into an interactive floor plan with photographs and/or a 3D floor plan or Walk-through.
What’s your opinion as to whether Realtors would market homes and properties with floor plans? Do you currently use a floor plan solution as part of your marketing? Would such marketing be well received by U.S. consumers?